Brand Tone

free-spirited, feminine, and approachable

Brand Values

• •Artisanal Quality and Uniqueness
• •Self-Expression and Freedom
• •Connection with Nature
• •Conscious Consumption

Best Practices

• •Develop a Voice and Tone Guide: Document key vocabulary (e.g., "tribe," "magic," "freedom," "spirit"), preferred emojis (✨, 🌿, 💖, 🌈), and the overall feminine and inspirational tone. This ensures anyone creating content aligns with the established brand voice.
• •Prioritize Storytelling Over Selling: Frame products within a narrative. Instead of just listing features, describe the feeling the garment evokes or the inspiration behind its design, connecting with the values of self-expression and adventure.
• •Use Visually-Driven Language: The bohemian style is highly visual. Use descriptive and sensory words (e.g., "flowing," "sun-drenched," "earthy," "whisper-soft") that complement the visual content on platforms like Instagram and Pinterest.
• •Foster a Community, Not a Customer Base: Address the audience directly using inclusive language like "tribe," "you," and "we." Ask questions in captions and stories to encourage interaction and reinforce the brand's approachable and communal perception.
• •Ensure Platform Consistency with Native Adaptation: While the core message and tone must remain consistent, tailor the format to each platform. Use short, trendy video descriptions on TikTok, visually-focused, inspirational captions on Instagram, and slightly more detailed, community-building posts on Facebook.

Social Perception

Moda Luzbohemia is perceived by its audience as a specialized and authentic source for bohemian-style clothing in Chile. The engagement on its social media, particularly TikTok and Instagram, consists of positive comments and user interactions centered on the products' style and appeal. The brand is seen as a niche player, catering to a specific community that values the boho-chic aesthetic rather than a broad, mainstream audience. This focused identity is a strength, fostering a loyal community around shared stylistic preferences.

Copy Examples

• •Float through your day in a dress made of sunshine and dreams. Our new 'Solstice' maxi dress has arrived, crafted from the softest natural cotton for a feeling of pure freedom. Embrace your inner light. ✨ Tap to discover the magic.
• •Styling our 'Tierra' embroidered blouse for a Sunday adventure! 🌿 Which look is your favorite: 1, 2, or 3? #bohochic #luzbohemia #outfitinspiration #slowfashion
• •Tired of the ordinary? Discover Moda Luzbohemia. We travel to find unique, artisanal pieces made with love and natural fabrics. Join our conscious tribe and wear clothing that tells a story. Shop our new collection now.
• •A little magic for your wardrobe is here...
• •(Image of two different bohemian-style bags) Weekend plans: a walk in the park or a coffee with friends? Choose the perfect companion for your next adventure! (Poll: 'Park Wanderer' vs. 'Coffee Dreamer')