Brand Tone

Aspirational & Elegant, Professional & Trustworthy, Appreciative & Customer-Oriented, Fashion-Forward

Brand Values

• •Quality & Authenticity
• •Customer Satisfaction
• •Luxury & Exclusivity
• •Style & Sophistication
• •Reliability

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your brand's tone (e.g., sophisticated, confident, warm, precise) and create guidelines for language, sentence structure, and vocabulary. Share this with anyone creating content.
• •Prioritize Quality & Detail: Mirror the luxury nature of the products by using refined language, correct grammar, and providing comprehensive, accurate product details. Avoid slang or overly casual phrasing.
• •Emphasize Authenticity & Trust: Consistently reiterate the genuineness of products and the security of the shopping experience. Use phrases like "authentic," "certified," "secure checkout," and "hassle-free returns."
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the high-quality, elegant visuals used on the website and social media. The words should enhance the luxurious feel conveyed by the images.
• •Speak to Aspirations, but Remain Accessible: While the products are high-end, the copy should make customers feel valued and understood. Highlight the craftsmanship, timelessness, and joy of owning beautiful items, making the luxury feel attainable and worthwhile. Use customer-centric language in service communications.

Social Perception

Positive Customer Experiences, Trusted Source for Designer Goods, Good Value (for luxury), Efficient Operations

Copy Examples

• •Homepage Banner (New Arrivals): Discover Uncompromising Elegance. Explore the latest arrivals from the world's most coveted designers. Authenticity guaranteed, style delivered.
• •Product Description (Luxury Handbag): Crafted in Italy from the finest calfskin leather, this [Brand Name] handbag is an investment in timeless sophistication. Its structured silhouette and signature hardware speak to a legacy of artisanal excellence. Experience enduring style, season after season.
• •Instagram Post (Lifestyle Image): Elevate your everyday. The perfect [Product Type, e.g., cashmere scarf] to transition you through the seasons with grace and unparalleled quality. Shop the collection via the link in bio. #Siebentaschen #LuxuryFashion #[BrandName]
• •Email Subject Line (Sale/Promotion): An Exclusive Invitation: Curated Luxury, Exceptional Value.
• •About Us Snippet (for website or social media): At Siebentaschen, we believe in the enduring power of quality and the art of exceptional design. We meticulously curate authentic pieces from leading international fashion houses, ensuring every item reflects our commitment to luxury and your discerning taste. Shop with confidence, indulge in style.