Brand Tone

Confident, Modern, and Authentic. The brand uses assertive language, highlights global trends and innovation, and stresses the use of genuine materials for real-world, everyday use.

Brand Values

• •Quality & Durability
• •Comfort
• •Style & Versatility
• •Tradition & Trust

Best Practices

• •Lead with a Benefit, Support with a Feature: Start copy by addressing a customer need and follow up by explaining how the product achieves it.
• •Use Confident and Direct Language: Avoid weak or passive phrasing; instead, use direct statements like 'Engineered for comfort.'
• •Emphasize Authenticity Through Materials: Consistently mention core materials like leather, suede, or canvas as proof of quality.
• •Tell a Story of Versatility: Use language and imagery that place the shoes in a variety of real-life scenarios to reinforce their adaptability.
• •Acknowledge Heritage While Focusing on the Present: Briefly nod to the brand's long history as a mark of trust, but keep the primary focus on meeting the needs of the modern man.

Social Perception

Kildare is perceived as a well-established, reliable Brazilian brand for men's casual footwear, often associated with comfortable and stylish 'sapatênis'. However, while many appreciate its comfort, some newer customers have concerns regarding durability inconsistencies relative to the price.

Copy Examples

• •Your Day Doesn't Have a Pause Button. Neither Should Your Style. From the morning meeting to an evening out, Kildare shoes provide the comfort that keeps you going and the style that sets you apart. Crafted with genuine leather for durability you can feel.
• •The Scott Boot: Ruggedly Sophisticated. Engineered for the modern explorer. The Scott Boot combines the resilience of high-traction rubber soles with the refined touch of premium suede. It's the perfect partner for your most demanding days and your most relaxed weekends. Versatility, built to last.
• •Step into your story. Every detail of a Kildare shoe is designed to carry you forward. #Kildare #MadeForWalking #UrbanStyle #MensFootwear
• •Don't Choose Between Comfort and Style. We believe you deserve both. For over 90 years, Kildare has perfected the art of the men's shoe. Discover our new collection—where timeless craftsmanship meets contemporary design.
• •Kildare Classics. Redefined for Today. We honor our heritage by innovating for the future. Experience the trusted quality of Kildare, now with lighter materials and enhanced comfort for the modern pace of life.