Brand Tone

Inspirational, Proud, Community-Oriented, Passionate

Brand Values

• •Cultural Pride & Heritage
• •Community & Unity
• •Family
• •Hard Work & Resilience
• •Empathy
• •Confidence & Empowerment
• •Passion
• •Holistic Transformation

Best Practices

• •Use inclusive language that resonates with the Hispanic community while being welcoming to others.
• •Incorporate Spanish phrases and cultural references where appropriate to enhance authenticity.
• •Highlight the brand's commitment to quality, comfort, and inspiring design.
• •Emphasize the values of family, hard work, and cultural pride in the messaging.
• •Showcase real customer testimonials that reflect positive experiences and cultural connection.

Social Perception

A brand that is perceived as positive, community-driven, culturally proud, and inspirational within its niche, aiming to build wider recognition and trust through transparency and customer focus.

Copy Examples

• •"Eres Poderosa" Crop Top: Your new favorite workout companion, designed to inspire confidence and strength.
• •Style that unites, strength that inspires: Moda Fit, the community in motion.
• •Latino Gang: Represent your roots with pride in our exclusive collection.
• •Muevete con Pasión: Embrace your fitness journey with passion and determination.
• •Join the Moda Fit familia and experience apparel that celebrates our culture and empowers your workout.