Brand Tone

Aspirational & Trendy, Confident & Empowering, Accessible & Value-Oriented, Direct & Enthusiastic

Brand Values

• •Authenticity
• •Style & Individuality
• •Quality
• •Affordability/Value
• •Customer-Centricity
• •Trend-Focused
• •Self-Expression & Confidence

Best Practices

• •Always Emphasize Authenticity and Designer Quality: Consistently mention 'authentic designer sunglasses' to build trust and highlight the premium nature of the products.
• •Balance Aspiration with Accessibility: Use language that evokes luxury, style, and trendiness ('elevate,' 'chic,' 'bold statement') but always pair it with the value proposition ('unmatched prices,' 'affordable luxury,' 'without the markup').
• •Empower Individuality: Frame products as tools for self-expression and confidence. Use phrases like 'reflect your unique style,' 'express your individuality,' 'confident you.'
• •Maintain an Energetic and Positive Voice: Especially on social media, use enthusiastic language, relevant emojis (where appropriate for the platform), and strong calls to action that create excitement.
• •Be Customer-Focused in All Communications: Reflect the brand's stated value of customer-centricity by using welcoming language, addressing customer needs (e.g., value, style), and ensuring support channels are clearly communicated.

Social Perception

Positive Customer Experiences, Trusted for Designer Eyewear, Concerns about Legitimacy (Minority View), Fashionable & On-Trend

Copy Examples

• •Headline: Don't Just Follow Trends. Set Them. Body: Discover authentic designer sunglasses at ModaBlvck. Your signature style is waiting. Shop now for looks that speak volumes, without the luxury markup. #ModaBlvck #DefineYourVision
• •Headline: Luxury Within Reach. Confidence Unleashed. Body: Why pay more for iconic style? ModaBlvck brings you authentic designer eyewear, cutting out the noise and the unnecessary costs. Elevate your everyday. #StyleElevated #DesignerDeals
• •Headline: The Ultimate Accessory for a Bold You. Body: Your sunglasses are more than sun protection—they're a statement. Find your perfect pair from our curated collection of the latest designer trends at ModaBlvck. Dare to be iconic. #ModaBlvckStatement #FearlesslyChic
• •Headline: Real Designers. Real Value. Real You. Body: At ModaBlvck, we believe in authentic style without compromise. Experience the thrill of designer sunglasses and express your individuality, backed by quality you can trust and prices you'll love. #AuthenticLuxury #ModaBlvckStyle
• •Headline: Seen It In-Store? Get It For Less. Body: Love a designer pair but not the price tag? DM us! ModaBlvck offers exclusive access to your favorite styles, helping you make a statement that's all your own, intelligently. #SmartLuxury #ModaBlvckFinds (Inspired by a TikTok post)