Brand Tone

empowering, confident, inclusive, and solution-oriented. It's also friendly and engaging, particularly on social media. They use positive language that focuses on enhancing the customer's natural beauty and providing comfortable, stylish solutions. There's an element of being trendy and current, highlighting new arrivals and 'blogger fashion.'

Brand Values

• •Empowerment & Self-Esteem: Modab aims to make women feel confident and good about their bodies. The tagline 'Moda feminina com tecnologia, autoestima e propósito' (Women's fashion with technology, self-esteem, and purpose) clearly states this.
• •Inclusivity: The brand emphasizes that its clothing is for all women, regardless of age, size, or height.
• •Innovation & Technology: A core aspect is the use of technology in their fabrics and designs to achieve shaping effects and comfort.
• •Quality & Comfort: While focusing on shaping, there's a strong message about the comfort and quality of their garments.
• •Style & Modernity: Modab positions itself as a modern brand that keeps up with trends.
• •Customer-Centricity: Implied through their engagement on social media and focus on solving customer needs (e.g., perfect fit, body shaping).

Best Practices

• •Focus on Empowerment and Solutions: Always frame product descriptions and marketing messages around how Modab helps women feel more confident and solves their fashion needs (e.g., finding the perfect fit, enhancing their figure).
• •Use Inclusive and Positive Language: Ensure copy speaks to 'all women' and avoids language that could be perceived as exclusive or critical of body types. Highlight the positive transformations and feelings the clothes provide.
• •Highlight Technology and Innovation, but Keep it Relatable: While the 'technological' aspect is a key differentiator, explain its benefits in terms of comfort, fit, and feel, rather than overly technical jargon.
• •Maintain an Engaging and Approachable Voice (especially on social media): Use a friendly, conversational style. Ask questions, encourage interaction, and respond to comments to build community.
• •Create a Brand Style Guide: Develop a comprehensive guide that outlines the brand's voice, tone, key messaging points, approved terminology (like 'modeladora,' 'empina bumbum'), and even 'words to avoid.' This ensures consistency across all communication channels and content creators.

Social Perception

Modab is generally perceived as a brand that delivers on its promise of body-shaping and comfortable clothing, particularly its jeans. On platforms like TikTok, the engagement is high, suggesting a positive connection with its audience. Customers seem to appreciate the technological aspect of the clothing and the confidence it provides. The brand is seen as a go-to for women looking for jeans and other apparel that enhances their figure while being comfortable and stylish. Their active social media presence helps in building a community and fostering a perception of a brand that understands and caters to women's desires for both fashion and function.

Copy Examples

• •Headline: Unlock Your Best Silhouette. Body: Feel the Modab difference. Our technologically advanced shaping jeans are designed to celebrate your curves and boost your confidence, effortlessly. Style, comfort, and the perfect fit – all in one.
• •Headline: For Every Woman, Every Curve. Body: At Modab, we believe fashion is for everyone. Discover jeans and apparel that embrace your unique shape and empower you to shine. Because you deserve to feel fabulous, exactly as you are.
• •Headline: Innovation You Can Wear. Confidence You Can Feel. Body: Experience the magic of Modab's smart-fabric technology. Our pieces sculpt, support, and move with you, offering unparalleled comfort without compromising on style. Get ready to redefine your wardrobe.
• •Headline: Don't Just Wear Jeans. Own Them. Body: Step into Modab and discover the power of a perfect fit. Our shaping jeans are more than just denim; they're a statement of confidence and style, designed for the modern woman.
• •Headline: Your Style, Elevated. Your Comfort, Guaranteed. Body: Why choose between looking good and feeling good? Modab brings you fashion that does both. Explore our latest collection and find pieces that work as hard as you do, making you feel unstoppable every day.