Brand Tone

The brand's tone is sophisticated, aspirational, and inclusive, balancing premium quality with fun, accessibility, and celebration.

Brand Values

• •Quality and Craftsmanship
• •Inclusivity
• •Health and Wellness
• •Innovation
• •Sustainability and Ethics

Best Practices

• •Lead with "Inclusive Sophistication": All copy should make the consumer feel sophisticated and included, never as if they are missing out. Use aspirational language that focuses on the positive choice of a premium, crafted beverage, rather than the absence of alcohol.
• •Emphasize the Craft: Consistently use keywords that reinforce quality and process. Phrases like "small-batch," "mixology-inspired," "finely sourced botanicals," and "uniquely crafted" should be woven into product descriptions, social media, and web copy to maintain the premium positioning.
• •Highlight the Sensory Experience: Go beyond just taste. Describe the visual appeal, the aroma, and especially the unique texture provided by the nitro-charge. Use evocative words like "silky," "velvety," "aromatic," "zesty," and "vibrant" to create a multi-sensory picture for the customer.
• •Maintain the Playful Pun Names: The clever product names are a key brand asset. Lean into them in the copy. Create stories or posts around "Karma" or "La Vida Loca" to build personality and make the brand more memorable and fun.
• •Show, Don't Just Tell, the Occasion: Use visuals and storytelling in copy to place the product in a variety of social settings—from a quiet, mindful moment alone to a vibrant party with friends. This demonstrates the versatility and normality of choosing a non-alcoholic option, reinforcing the core value of inclusivity.

Social Perception

The public and customer perception is largely positive, focusing on taste, quality, and the brand's role as a sophisticated alcohol alternative. It's seen as a premium product elevating the non-alcoholic experience, with positive taste reviews and strong credibility from numerous awards, despite some occasional critiques on sweetness.

Copy Examples

• •Sunshine in a glass, no compromise required. Our Vida Loca Mockarita is for celebrating the moment, the connection, and the choice to drink differently. All the zest, all the flavor, all for you. #Mocktails #UniquelyCrafted #MindfulDrinking #GardenParty
• •The Art of the Cocktail. Reimagined.
• •Your social life called. It wants better non-alcoholic options. Don't just serve a drink; serve an experience. Our nitro-infused mocktails offer the rich texture and bold flavor of a craft cocktail. Ready to raise the bar?
• •A fiery kick of ginger meets the bright zest of Scottish lemonade in our signature Mockscow Mule. We use only natural ingredients to create a bold, invigorating flavor profile that's both spicy and refreshingly sharp.
• •Tired of sparkling water? Your evenings deserve an upgrade.