Brand Tone

Professional, reliable, and customer-centric, conveying a commitment to quality and integrity through direct and transparent messaging.

Brand Values

• •Quality and Simplicity
• •Customer Commitment
• •Integrity and Ethical Practices
• •Corporate Social Responsibility
• •Innovation

Best Practices

• •Maintain Consistency: Ensure the professional and reliable tone is uniform across all communications, from the website to social media, to build a strong, recognizable brand identity.
• •Highlight Core Values: Consistently weave in the brand's core values of quality, integrity, and customer commitment into all copy. This reinforces what the brand stands for.
• •Speak to the Target Audience: Tailor messaging to specific segments like architects, designers, or manufacturers, focusing on the benefits most relevant to them, such as design efficiency or durability.
• •Be Direct and Transparent: Use clear, straightforward language, especially when communicating key brand promises like pricing and quality guarantees. This builds trust and reinforces the brand's integrity.
• •Showcase Quality and Innovation: Emphasize the precision engineering and innovative aspects of the products. Use language that conveys durability, high performance, and modern design to justify the brand's reputation for quality.

Social Perception

Trustworthy and reliable, prioritizing customers, with a strong reputation reinforced by positive reviews and over 45 years in the industry.

Copy Examples

• •Elevate your design with Mocket's fine architectural hardware. Our pieces seamlessly blend form and function, providing the perfect finishing touch to empower your creative vision.
• •Modernize any workspace with our innovative power and data solutions. Mocket's grommets offer streamlined installation and enduring performance for today's dynamic office environments.
• •From kitchen to closet, discover hardware that combines beauty and utility. Our selection of drawer pulls, furniture legs, and accessories is engineered to enhance durability and ease of use in every corner of the home.
• •For over 45 years, our promise has been simple: exceptional design, unwavering quality, and honest pricing. We're in this for the long haul, and we won't shift market pressures onto you. That's the Mocket guarantee.
• •We believe in responsible innovation. At Mocket, we're committed to a sustainable future by incorporating recycled materials into our processes, because building better designs shouldn't come at the cost of our planet.