Brand Tone

Playful, Creative, and Passionate, with a friendly, casual, and inclusive approach.

Brand Values

• •Creativity & Empowerment
• •Community
• •Inclusivity
• •Pop Culture Celebration
• •Quality & Artistry

Best Practices

• •Embrace the "And": Always lean into the brand's core duality. It's not just "cute" or "spooky," it's "cute *and* spooky." It's not just "gaming" or "crafting," it's "gaming *and* crafting." This unique blend is the brand's strength, and the copy should reflect it.
• •Speak from the Artist's Voice: Frame the brand as being run by a passionate artist. Use "I" or "we" in social captions to create a personal connection (e.g., "I'm so excited about this new design I created," or "We can't wait to see what you make").
• •Use Enthusiastic and Inclusive Language: Incorporate positive, high-energy words, emojis (✨, 👻,💖), and exclamation points to match the vibrant aesthetic. Use inclusive language that welcomes everyone, aligning with the brand's stated values.
• •Balance Inspiration with Instruction: Since a key value is empowering creators, the copy should do the same. Pair inspirational posts showcasing finished products with clear, simple, and encouraging instructional content (e.g., "You can do this too! Here’s how...").
• •Leverage Fandom-Specific Keywords: When targeting pop culture niches, use names, locations, and phrases that fans will instantly recognize. This demonstrates authenticity and helps the content get discovered by the right audience. For example, instead of "space show," use the specific series name.

Social Perception

The public perceives MochiMakes as a trendy and trusted source for unique and high-quality crafting supplies. Customers are likely drawn to the specific aesthetic that skillfully blends "kawaii" (cute) and "spooky" elements with recognizable pop-culture references. The brand is seen as an integral part of the crafting and "small business" ecosystem, empowering other creators to make and sell finished goods. There is a strong sense of a personable, artist-driven brand rather than a large, faceless corporation.

Copy Examples

• •Our new ghost gang is here to haunt your iced coffee. 👻✨ These spooky-cute specters are now available as UV DTF wraps, ready to bring some friendly phantom fun to your favorite glass can. Who are you sharing your next brew with? Tag your spooky bestie! #MochiMakes #CuteAndSpooky #GlassCan #DIYCrafts #GhostDecor
• •Unleash Your Inner Magic. Our new collection of magical girl inspired UV DTF wraps has arrived! Transform your tumblers into a tribute to your favorite celestial guardians. Perfect for the creative fan. Shop the drop now!
• •Ready for a 5-minute craft that looks professionally made? Our premium UV DTF wraps are designed for a simple, bubble-free application on your 16oz glass cans. Just peel, press, and reveal a vibrant, durable design that’s waterproof and scratch-resistant. This wrap features [brief, fun description of the design]. Your drinkware just got a major personality upgrade.
• •🤫 Psst... A VIP-Only Sneak Peek Is Inside!
• •Watch how easy it is to give this glass a complete makeover! ✨ From blank to beautiful in under 60 seconds. This video game health potion design is perfect for getting you through your next quest... or just your Monday morning. 😉 #UVDTF #TumblerWrap #DIYGift #SmallBusiness #GamingCommunity