Brand Tone

Modern, Minimalist, Functional, Aspirational, Approachable, Authentic, Passionate

Brand Values

• •Quality & Durability
• •Functional Design
• •Minimalist Aesthetics
• •Adaptability & Versatility
• •Customer Connection & Responsiveness
• •Inspiration & Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., "Modern," "Minimalist," "Functional," "Aspirational," "Approachable"), preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Prioritize "Functional Elegance": Ensure copy always balances the practical benefits (compartments, durability, comfort) with the stylish, minimalist aesthetic. Avoid overly technical jargon or overly flamboyant descriptions.
• •Speak to the Urban Explorer: Frame product benefits around the context of city living, daily commutes, travel, and the need for versatility and style in these environments. Use language that resonates with a design-aware, active individual.
• •Maintain Authenticity: Let the brand's Chilean roots and passion for design subtly shine through. Share stories of inspiration (like the city-inspired collections) to connect with customers on a deeper level.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or a customer service email, the tone should feel consistently "Zucca." Regularly review content across platforms to ensure alignment.

Social Perception

Positive Customer Experience, Trusted Brand for Urban Gear, Design-Conscious Appeal, Emerging Chilean Brand

Copy Examples

• •Headline: Navigate Your City. Define Your Style. Body: Zucca backpacks: Where minimalist design meets everyday functionality. Crafted for your urban adventures, built to last. Discover the collection.
• •Headline: Inspired by the World. Designed for Your Day. Body: From the streets of Berlin to your daily commute, Zucca brings global urban inspiration to your essentials. Carry your world with effortless style and intelligent design.
• •Headline: More Than a Bag. It's Your Everyday Partner. Body: Sleek lines, thoughtful compartments, and materials that keep up with you. Zucca is designed for the dynamic individual who values both form and function. Find your perfect match.
• •Headline: The Art of Urban Mobility. Perfected. Body: Move freely, carry confidently. Zucca combines Nordic-inspired aesthetics with the practical needs of modern city living. Elevate your essentials.
• •Headline: Your Story. Your City. Your Zucca. Body: Every Zucca bag is a canvas for your life's adventures. Designed with passion and precision in Chile, for wherever your journey takes you. What will you carry today?