Brand Tone

Enthusiastic, Passionate, Cute, Playful, Fan-Centric, Inclusive, Approachable, and Friendly

Brand Values

• •Quality
• •Authenticity/Love for Fandoms
• •Cuteness & Joy
• •Collectibility
• •Community Engagement

Best Practices

• •Embrace Kawaii Language: Use words like cute, adorable, super, squishy, chibi, huggable, and expressions of excitement (e.g., Squee!, Yay!).
• •Speak Fan to Fan: Reference specific anime/gaming series and characters authentically. Use language that resonates with fandom culture (e.g., Level Up, Your Faves, Fandom Home). Show you're part of the community.
• •Highlight the By Fans, For Fans Ethos: Remind customers that the creators are passionate about the same things they are. This builds trust and a sense of shared enthusiasm.
• •Focus on Joy and Collectibility: Emphasize the happiness the plushies bring and the fun of collecting different characters and series. Use playful calls to action.
• •Maintain Visual-Verbal Synergy: Ensure that the cute and playful tone of the copy is consistently reflected in the product photography, website design, and any visual content on social media. The vibrant, adorable look of the Mochibi should be mirrored in the language used to describe them.

Social Perception

Positive, Collectible & Giftable, Appeals to Anime/Gaming Fans, Trusted (Product Quality)

Copy Examples

• •Snuggle Up with Your Faves! ✨ Mochibi Plush are Here! Get ready to SQUEE! Our officially licensed Mochibi plush are super-soft, super-cute, and perfectly stackable versions of your beloved anime & gaming heroes. Made by fans, for fans – because we get it! Grab yours and bring the fandom home.
• •Level Up Your Collection with Mochibi! 🚀 Inspired by the delightful squishiness of mochi, our Mochibi plush bring your favorite characters to life in adorable, huggable form! From [Popular Series A] to [Popular Series B], find your next obsession. Warning: may cause extreme happiness.
• •The Cutest Crew in Town! Meet the Mochibi Family! 🥰 We’re passionate about creating plushies that make you smile. Each Mochibi is crafted with love, high-quality materials, and tons of fan-heart. Who will you adopt today from our ever-growing collection of anime and gaming legends?
• •From Akihabara with Love: The Mochibi Story! 💖 It all started with a trip to Japan and a dream of capturing that super-cute, super-squishy magic! Now, Mochibi are here to bring a piece of that joy to your world. Collect, stack, and share the cuteness!
• •Your Favorite Characters, Now Extra Adorable & Squishy! 🎉 Officially licensed and oh-so-cuddly! Mochibi are the perfect chibi-fied companions for every fan. Explore our latest arrivals from [New Series] and give your shelf (and your heart) a cute-overload!