Brand Tone

Enthusiast-Focused, Quality-Oriented, Value-Driven, Informative & Helpful

Brand Values

• •Quality Craftsmanship
• •Rider Satisfaction
• •Freedom and Adventure
• •Value for Money
• •Customer-Centricity

Best Practices

• •Know Your Rider: Always write with the Harley-Davidson enthusiast in mind. Use language and references that resonate with their passion for freedom, adventure, and customization.
• •Highlight Quality & Durability: Consistently emphasize the high-quality materials, precision engineering, and durability of Mocardine products in all descriptions and advertisements.
• •Balance Aspiration with Value: While showcasing the premium nature of the parts, also incorporate the value proposition, especially during promotions or when highlighting competitive pricing.
• •Be Authentic and Enthusiastic: Let the passion for motorcycles shine through. An authentic and enthusiastic tone will connect better with the target audience.
• •Maintain Clarity and Provide Information: Ensure that copy is clear, informative, and provides all necessary details a customer would need, such as fitment, materials, and installation ease. This builds trust and helps in decision-making.

Social Perception

Positive to Neutral, Emerging Brand Awareness, Trustworthy (for some), International Manufacturer

Copy Examples

• •Headline: Forge Your Legend: Premium Harley Parts, No Compromises. Body: Your ride is more than a machine; it's a statement. Mocardine delivers precision-engineered aftermarket parts, from color-matched tour packs to road-ready saddlebags. Built tough, styled for the bold. Elevate your Harley experience.
• •Headline: Adventure-Ready. Quality-Assured. That’s Mocardine. Body: Hit the open road with confidence. Our Harley accessories are crafted from premium materials, ensuring durability mile after mile. Get the perfect fit, the look you crave, and the performance you demand.
• •Headline: Don't Just Ride. Command the Road. Body: Upgrade your Harley with Mocardine's custom parts. We're riders too, so we know what matters: quality you can trust, style that turns heads, and value that makes sense. Explore our collection and redefine your journey.
• •Headline: Your Harley. Your Rules. Our Parts. Body: Unleash the full potential of your bike with Mocardine. From sleek fairings to spacious tour packs, every piece is designed for the discerning Harley enthusiast. Experience the difference quality makes.
• •Headline: Built for the Ride. Priced for the Rider. Body: Get premium aftermarket Harley parts without the premium price tag. Mocardine offers top-quality saddlebags, fenders, and more, designed to fit perfectly and last long. Rev up your savings and your style.