Brand Tone

Creative & Empowering, Quality-Conscious, Community-Oriented & Proudly Irish, Enthusiastic & Modern

Brand Values

• •Self-Expression & Individuality
• •Creativity
• •Quality Craftsmanship
• •Customer Collaboration
• •Ethical & Sustainable Practices
• •Accessibility & Ease

Best Practices

• •Highlight Quality and Craftsmanship: Consistently mention the DTG printing process, durability, and vibrant results to reinforce the value proposition.
• •Showcase the "Irish Made" Aspect Authentically: Subtly remind customers of the brand's local roots, which can build trust and a sense of community, without overdoing it.
• •Use User-Generated Content: Encourage customers to share photos of their custom apparel and feature them on your website and social media.
• •Run Contests and Giveaways: Increase engagement and brand awareness by hosting design competitions or offering free products to followers.
• •Collaborate with Local Influencers: Partner with Irish fashion bloggers or social media personalities to promote your brand and reach a wider audience.

Social Perception

A modern, engaging small Irish business that is adept at using social media for marketing and customer interaction; perceived positively based on social media interactions.

Copy Examples

• •Wear Your Story. Design your own custom apparel today!
• •Your drip, your rules. Create certified heat with our custom sneakers.
• •Dublin-based and design-led. High-quality DTG printing made easy.
• •You design it, we print it. Upload your design in seconds.
• •Class of 2024 hoodies - proudly Irish and uniquely yours.