Brand Tone

Helpful and Informative, Promotional and Sales-Oriented, Modern and Stylish, Customer-Focused, Accessible and Value-Driven

Brand Values

• •Quality
• •Unique Design & Aesthetics
• •Affordability
• •Customer Satisfaction
• •Convenience

Best Practices

• •Always Emphasize Value and Affordability: Consistently mention competitive pricing, special offers, or the good value proposition of Turkish-made quality at accessible prices.
• •Maintain a Modern and Stylish Language: Use descriptive words that evoke contemporary design, elegance, and chic aesthetics when describing products.
• •Be Helpful and Solution-Oriented: Frame product descriptions and content around solving customer needs (e.g., optimizing space, creating a cozy atmosphere, easy assembly).
• •Incorporate Customer Testimonials and Social Proof: Regularly share positive customer experiences to build trust and reinforce the brand's commitment to satisfaction.
• •Use Clear, Accessible Language (with local context): While stylish, avoid overly complex jargon. Use French and Arabic in social media to connect with the local Moroccan audience. Ensure calls to action are clear and easy to understand.

Social Perception

Customers who have left reviews on the website and interacted on TikTok generally perceive the brand positively, highlighting good products, service, and fast delivery. The brand appears to be actively targeting the Moroccan market with localized content and language. There's a strong emphasis on modern aesthetics and providing value for money, which likely resonates with their target audience looking for stylish yet affordable home furnishings.

Copy Examples

• •Transform your living space with Güzel Home! Discover unique, Turkish-made furniture that blends modern style with everyday functionality. Shop our new collection now and enjoy affordable elegance.
• •Dreaming of a cozier home? Our latest blog post shares 5 simple tips to choose the perfect TV unit for your Moroccan salon. Get inspired with Güzel Home!
• •Don't miss out! Limited-time offer: Get this stunning [Product Name] for just [Price] DH. Quality, style, and unbeatable value, delivered to your door. #GuzelHomeMaroc #ModernFurniture
• •Hear what our happy customers are saying! '[Quote from a positive review about product and service].' Experience the Güzel Home difference today.
• •Upgrade your home office with our chic and practical desks. Designed for comfort and productivity, at prices you'll love. Shop Güzel Home – your space, beautifully furnished.