Brand Tone

Empathetic, Empowering, Reassuring, and Trustworthy

Brand Values

• •Independence and Freedom
• •Quality of Life
• •Simplicity
• •Customer-Centric Support
• •Reliability

Best Practices

• •Focus on the Benefit, Not Just the Feature: Frame every feature in terms of the freedom and confidence it provides the user.
• •Use Authentic Customer Stories: Leverage testimonials, using real names and anecdotes, to be more powerful than marketing copy.
• •Speak with Empathy and Respect: Use person-first language and maintain a tone of a supportive partner.
• •Keep It Simple and Clear: Avoid technical jargon to make the process of choosing a mobility aid feel easy and straightforward.
• •Use Empowering and Active Language: Employ verbs that suggest possibility and action like 'discover,' 'explore,' 'reclaim,' 'live,' 'journey'.

Social Perception

Currently, the social perception is positive but limited, shaped primarily by curated website content. There's a neutral-to-nonexistent perception among the wider public due to a developing social media presence and limited third-party reviews.

Copy Examples

• •Website Banner: Headline: Your Journey to Freedom Starts Now. Sub-headline: Don't just move. Live fully. Discover mobility scooters and wheelchairs designed for your independence.
• •Social Media Post: (Image of a person using a scooter in a park or at a market) Caption: It's more than a scooter; it's your ticket to weekend adventures, grocery runs with ease, and cherished moments with family. Where will your freedom take you next? #MobilityHome #Independence #LifeUnrestricted
• •Product Description: Reclaim your day with the [Product Name]. We designed this electric wheelchair not just for movement, but for life. Its simple, intuitive controls and long-lasting battery mean you can focus less on getting there and more on being there. Effortless assembly gets you on your way in minutes.
• •Email Subject Line: An easier, more independent life is waiting for you.
• •Google Ad: Headline 1: Mobility Scooters That Free You. Headline 2: Regain Your Independence. Description: Simple online shopping, fast home delivery, and dedicated customer support. Explore The Mobility Home today.