Brand Tone

helpful, professional, and value-driven

Brand Values

• •Affordability
• •Sustainability
• •Empowerment
• •Customer-Centricity
• •Quality

Best Practices

• •Always start with how the customer benefits, whether it's the cost savings, the restored independence, or the environmental impact.
• •Use language that shows understanding of the customer's needs and challenges. Avoid overly clinical or technical jargon.
• •Consistently weave in the twin benefits of affordability and sustainability. This unique positioning sets the brand apart.
• •Social proof is incredibly powerful. Use direct quotes and stories from satisfied customers to build trust and emotional connection.
• •Provide all necessary information in a straightforward manner, from pricing to product specifications and services offered. This builds trust and simplifies the decision-making process for customers.

Social Perception

The public perception of "Mobility Equipment for Less" (and its parent company) is largely positive, as evidenced by high customer ratings and glowing testimonials. Customers frequently praise the excellent customer service, knowledgeable staff, and the significant cost savings. The brand is seen as a "godsend" and "life-changer" by some, highlighting the profound impact it has on its customers' lives. The company holds an A+ rating from the Better Business Bureau, although it is not BBB accredited. The social media presence is less developed, with modest follower counts and engagement, indicating that their reputation is built more on direct customer experience than on a broad social media community.

Copy Examples

• •Don't let price stand in the way of your freedom. At Mobility Equipment for Less, we believe everyone deserves to move freely. That's why we offer top-quality, refurbished mobility scooters and wheelchairs at up to 90% off retail prices. Plus, you're helping the planet by giving equipment a second life! Click to see how much you can save.
• •Rediscover your independence. We love hearing stories from customers who are getting back to doing what they love. Our mission is to provide affordable, reliable mobility solutions that empower you to live life to the fullest. #MobilityForLess #FreedomOfMovement #RecycledAndReady
• •Your Mobility, Your Price. Get the freedom you deserve with our certified refurbished equipment and save up to 90%. Shop now and get moving!
• •Engineered for freedom and customized for you. This [Product Name] power wheelchair offers the ultimate in comfort and maneuverability, all at a price that makes sense. Our expert technicians have meticulously refurbished this chair to meet the highest standards of safety and performance, so you can navigate your world with confidence and ease.
• •Thank you for choosing Mobility Equipment for Less! We're so glad we could help you on your journey to greater mobility. Your purchase has not only given a high-quality piece of equipment a new home but has also helped to reduce waste. We're here for you every step of the way, so if you have any questions or need assistance, please don't hesitate to reach out.