Brand Tone

Supportive and Caring, Professional and Trustworthy, Value-Oriented, Informative and Empowering

Brand Values

• •Independence
• •Quality
• •Service
• •Integrity and Compassion
• •Accessibility/Affordability

Best Practices

• •Incorporate Trust-Building Language: Consistently mention aspects like 'top brands,' 'high-quality,' 'Service-Disabled Veteran-Owned Small Business,' '5-star service,' and 'guaranteed lowest prices' to reinforce trustworthiness and value.
• •Focus on empowerment: Use language that highlights how the products help customers 'reclaim their independence' and improve their quality of life.
• •Maintain a supportive and caring tone: Show empathy and understanding towards customers' needs and challenges.
• •Emphasize value: Clearly communicate the 'unbeatable prices' and benefits of choosing Mobility Angel.
• •Highlight the veteran connection: Reinforce the company's status as a 'Service-Disabled Veteran-Owned Small Business' to build trust and community, especially among veterans.

Social Perception

The brand aims to be perceived as a supportive, trustworthy, and value-oriented provider of mobility aids, particularly among veterans and those seeking to regain their independence. They want to be seen as offering high-quality products at competitive prices with excellent customer service.

Copy Examples

• •Reclaim your independence with our top-quality mobility aids. We offer unbeatable prices on scooters, power chairs, and more!
• •As a Service-Disabled Veteran-Owned Small Business, we're committed to serving veterans with honesty and compassion. Discover our range of mobility solutions designed to empower your life.
• •Experience 5-star service and high-quality mobility aids that make a difference. At Mobility Angel, we're dedicated to helping you live life to the fullest.
• •Looking for the guaranteed lowest prices on top brands? Mobility Angel has you covered. Find the perfect scooter, power chair, or lift chair to meet your needs.
• •Empowering mobility independence with compassion. Your trusted partner in mobility solutions.