Brand Tone

Professional, Sophisticated, and Technical

Brand Values

• •Design Excellence
• •Uncompromising Quality
• •Exclusivity
• •Expertise and Curation

Best Practices

• •Immediately Clarify Your Identity: The most urgent task is to differentiate from the phone shop. Use a tagline on all platforms, such as "Mobile Hardware | European Architectural Fittings." In the long term, a rebrand or name modification should be seriously considered.
• •Emphasize Expertise and Origin: Consistently use keywords like "Made in Italy," "European Design," "Solid Brass," and the names of designers. This builds authority and justifies the premium positioning.
• •Speak the Language of Designers: Write for your target audience. Use architectural and design terms correctly. Focus on form, function, materiality, and the story behind the product, not just the product itself.
• •Let Visuals Lead: As a design-focused brand, high-quality photography and videography are non-negotiable. The copy should be concise and complementary to the visuals, not overpowering them.
• •Maintain a Consistent, Professional Voice: Every piece of communication as from a website banner to an email subject line as must reflect the brand's sophisticated and expert tone. Avoid casual language, emojis, or aggressive promotions that would devalue the brand's premium standing.

Social Perception

Virtually no online social perception for the architectural brand due to invisibility in search results and negative association with a mobile phone shop sharing the same name, leading to brand confusion and reputational risk.

Copy Examples

• •The Art of Detail: Premier European Architectural Hardware for the Discerning Designer.
• •The 'Lama' Lever Handle, an award-winning design by Gio Ponti. Forged in Italy from solid brass, its clean, decisive lines offer a tactile experience of unparalleled quality. A statement of minimalist elegance for the modern interior.
• •We believe that true luxury lies in the details. Mobile Hardware is Singapore's premier curator of fine European architectural hardware, connecting architects and designers with iconic style and uncompromising quality. We provide the essential touchpoints that complete a space.
• •Premium Italian Door Handles | Mobile Hardware SG | Olivari & Fusital
• •Honored to have our Fusital collection selected for this stunning residential project. The handles provide a subtle yet definitive accent, perfectly complementing the architect's vision of seamless integration and material integrity.