Brand Tone

Passionate, Educational, and Personable

Brand Values

• •Conservation & Environmentalism
• •Craftsmanship & Quality
• •Passion for Nature
• •Authenticity & Personal Connection
• •Adventure & Exploration

Best Practices

• •Lead with Passion: Always start with the 'why.' Use emotive, inspiring language that reflects a deep love for nature before detailing the product's physical attributes.
• •Educate and Inform: Weave a fact, a conservation note, or a behavioral insight about the animal into every relevant product description or social media post. This reinforces the brand's value as more than just a retailer.
• •Tell the Founder's Story: Continue to leverage the founder's unique background as a marine biologist. This personal touch builds authenticity and trust that larger brands cannot replicate.
• •Emphasize the 'Keepsake' Quality: Frame the jewelry not as an accessory, but as a 'treasure,' 'keepsake,' or 'talisman' that commemorates a memory, an encounter, or a passion.
• •Maintain a Consistent Call to Action: End communications with a call to action that aligns with the brand's values, such as 'Wear the change,' 'Support conservation,' or 'Tell your story,' in addition to standard calls like 'Shop now.'

Social Perception

The public perceives Moana Matron Designs as a high-quality, mission-driven artisan brand that is trusted, respected, authentic, passionate, niche, unique, and community-oriented.

Copy Examples

• •Carry the soul of the ocean. Our solid sterling silver Humpback Whale pendant isn't just a piece of jewelry; it's a wearable encounter with one of nature's most majestic nomads. Hand-carved with lifelike detail, this piece is for the divers, the dreamers, and the wild souls who hold the ocean in their hearts. Let it be your personal reminder of the deep blue and a conversation starter for the conservation of our seas.
• •Introducing the 'Ancient Mariner' ring. 🐢✨ Every line on this tiny turtle's shell tells a story of resilience and navigation. Did you know that sea turtles can migrate thousands of miles? Made for adventurers, this ring is a tribute to their incredible journey. A portion of every purchase from our Marine Life collection is donated to the Sea Turtle Conservancy. Wear the change you want to see. #InspiredByNature #ConservationJewelry #SeaTurtleLove
• •For the Ocean Obsessed: New Arrivals Inside...
• •Moana Matron Designs was born from a simple idea: that jewelry could do more than just adorn. As a marine biologist, I wanted to create something that would carry the story of our incredible planet. Each piece is handcrafted in my Scottish studio, inspired by a lifetime of watching, studying, and loving the wild. This is more than a business; it's my creative outlet for conservation.
• •Your passion for wildlife, worn with pride. At Moana Matron Designs, we create unique jewelry inspired by the creatures you love. Each sale supports conservation efforts around the globe, turning beautiful design into direct action. Find a piece that tells your story. Shop our collections today.