Brand Tone

Trustworthy and Reassuring, Direct and Clear, Encouraging, Aspirational

Brand Values

• •Efficacy
• •Innovation
• •Natural and Scientific Approach
• •Customer Satisfaction
• •Accessibility/Universality
• •Focus on Enhancing Natural Beauty

Best Practices

• •Maintain a Tone of Trust and Expertise: Use phrases that convey reliability and knowledge of skincare needs (e.g., 'innovative solutions,' 'scientific formulas,' 'suitable for all skin types').
• •Highlight Visible Results: Focus on the effectiveness of the products, emphasizing improvements in facial definition and skin health.
• •Promote Ease of Use and Comfort: Assure potential buyers that the products are simple to incorporate into daily routines and comfortable to wear.
• •Incorporate Customer Testimonials: Showcase positive feedback to build credibility and encourage potential buyers.
• •Emphasize Natural and Scientific Approach: Mention the use of natural ingredients and scientific formulas to appeal to health-conscious consumers.

Social Perception

Effective, Easy to Use, Comfortable, Noticeable Improvements in Facial Definition

Copy Examples

• •Discover innovative and reliable skincare solutions for healthy, radiant skin.
• •Get tighter and more defined lines with the Cilt X Face Shaping Band.
• •Experience the power of natural ingredients and scientific formulas.
• •See visible results with our face shaping band, designed for comfortable daily use.
• •Join Zehra K. and countless others who have reshaped their jawline with Cilt X!