Brand Tone

Friendly, Approachable, Passionate, Personal

Brand Values

• •Creativity and Craftsmanship
• •Personalization and Uniqueness
• •Joy and Bringing Happiness
• •Cruelty-Free
• •USA-Made
• •Small Business Support
• •Faith (potentially)

Best Practices

• •Emphasize the 'handmade' nature and unique qualities of Creations by Robin's items.
• •Maintain a friendly and approachable tone, speaking directly to the customer.
• •Highlight the passion and joy that Robin puts into her creations.
• •Clearly state values such as 'cruelty-free' and 'USA-made' to resonate with conscious consumers.
• •Thank customers for supporting a small business.

Social Perception

Emerging brand with a positive, personal touch. Position the brand as unique, supporting craftsmanship, USA-made and cruelty-free values.

Copy Examples

• •Meet Robin! I'm thrilled to bring my passion for crafting to life and share it with you.
• •Thank you for supporting my small business! Your purchase helps me continue creating unique, handmade items.
• •I'm so glad you're here! Browse my collection of cruelty-free, USA-made creations.
• •Looking for a personalized gift? I love designing special projects that bring joy to my customers. Let's create something amazing together!
• •Each piece is crafted with love and care, bringing a touch of joy to your everyday life. Thanks for supporting my dream and choosing handmade!