Brand Tone

Nurturing & Comforting, Artisanal & Authentic, Aspirational & Gentle, Trustworthy & Health-Conscious

Brand Values

• •Well-being & Relaxation: The core mission is to offer moments of détente and well-being through their creations.
• •Artisanal Quality & Craftsmanship: Pride in handmade products and the creative process.
• •Health & Safety: Commitment to using non-toxic, natural ingredients like soy wax and Grasse perfumes, free from harmful substances.
• •Authenticity & Passion: Driven by the founder's personal love for candles and a desire to create meaningful products.
• •Creating Atmosphere: Focus on how scents can transform a space and mood ("envelop your interior in a cocooning and relaxing ambiance").

Best Practices

• •Embrace "Hygge" & Cocooning Language: Consistently use words that evoke comfort, warmth, coziness, relaxation, and peace (e.g., "snug," "serene," "gentle," "calm," "cocoon," "haven," "sanctuary").
• •Highlight the Artisanal & Personal Touch: Remind the audience that the candles are handmade with passion. Share glimpses of the process or the founder's inspiration to reinforce authenticity.
• •Focus on Sensory Experience & Benefits: Describe not just the scents, but the *feeling* they evoke. How does "Monoï Pêche" transport you? How does "Fleur de Coton" make your space feel? Connect scents to emotions and well-being.
• •Maintain an Authentic, Gentle Voice: Avoid overly aggressive sales language. The tone should be inviting and reassuring, like a trusted friend sharing something lovely. Think calm, kind, and slightly aspirational.
• •Reinforce Health & Ethical Values: Subtly weave in reminders about the natural, non-toxic, vegan, and cruelty-free aspects. This builds trust and appeals to conscious consumers without being preachy. Position it as a natural part of the brand's commitment to quality and well-being.

Social Perception

Customers likely perceive "Sunday in Bed" as a provider of high-quality, beautifully scented, and safe artisanal candles. The brand is seen as a small, passion-driven business, which often fosters a sense of connection and trust. The "cocooning" and "Sunday in Bed" concepts are relatable and aspirational, tapping into a desire for self-care and creating a pleasant home environment. There's an appreciation for the natural and non-toxic aspects, appealing to health-conscious consumers.

Copy Examples

• •Headline: Unwind Your Week. Welcome a "Sunday in Bed" Moment. Body: Our artisanal soy candles, handcrafted with pure Grasse perfumes, are here to melt your stress away. Light one and transform your space into a haven of tranquility. Discover your signature scent. Call to Action: Shop Relaxation
• •Headline: More Than Just a Candle, It's a Ritual. Body: Sunday in Bed is about embracing slow moments and gentle self-care. Our non-toxic, vegan candles burn cleanly, filling your room with delicate aromas that soothe the soul. What will your Sunday ritual be? Call to Action: Explore Our Collections
• •Headline: Gift the Art of Cocooning. Body: Looking for a thoughtful present? A Sunday in Bed candle is a warm embrace in a jar. Perfect for anyone who deserves a moment of pure, fragrant bliss. Handmade with love, for those you love. Call to Action: Find the Perfect Gift
• •Headline: Your Sunday Morning, Bottled. Body: Imagine the serene quiet of a Sunday morning, the soft light, the feeling of complete peace. We've captured that essence in our "Linge Propre" (Clean Linen) candle. Fresh, comforting, and utterly calming. Call to Action: Experience "Linge Propre"
• •Headline: Breathe Easy, Live Beautifully. Body: At Sunday in Bed, we believe in beauty without compromise. Our candles are lovingly made with natural soy wax and phthalate-free fragrances, so you can enjoy exquisite scents that are kind to you and your home. Call to Action: Discover Healthy Home Fragrance