Brand Tone

Professional, reliable, and quality-focused. The tone should exude expertise and trustworthiness, highlighting the brand's commitment to innovation and regional relevance.

Brand Values

• •Quality
• •Reliability
• •Innovation
• •Expertise
• •Regional Relevance

Best Practices

• •Maintain consistency across all touchpoints.
• •Echo core values of quality, innovation, and reliability.
• •Use a professional and expert voice.
• •Clearly differentiate RACO from other companies with similar names.
• •Showcase the 'Made in UAE' aspect and the UK design origins to convey quality and regional relevance.

Social Perception

A trusted brand known for quality, reliability, and innovative solutions, particularly within the UAE market. A perception of expertise and regional relevance due to its UK design and UAE manufacturing origins.

Copy Examples

• •RACO Wire Pulling Lubricant: The trusted choice for professionals and homeowners in the UAE. Engineered for superior performance and reliability.
• •RACO: Quality-driven solutions designed in the UK, manufactured in the UAE. Experience the difference in every application.
• •Innovation meets reliability: Explore RACO's range of products crafted for excellence and durability.
• •RACO Interiors: Crafting innovative interior solutions with precision and quality. Designed for modern spaces, built to last.
• •RACO: Your partner for reliable, high-performance solutions. Experience the quality and innovation trusted by professionals across industries.