Brand Tone

Authentic, Passionate, Modern, Friendly, Knowledgeable, Resilient & Patriotic (Subtle)

Brand Values

• •Authenticity
• •Quality
• •Accessibility
• •Customer Focus & Community
• •Health & Enjoyment
• •Tradition & Culture

Best Practices

• •Always Prioritize Authenticity and Transparency: Clearly communicate the origin of the matcha (Uji, Japan), the quality grades, and the story behind the brand. Avoid hype or misleading claims.
• •Educate and Inspire: Share knowledge about matcha, its benefits, preparation, and Japanese tea culture. Position the brand as a passionate expert.
• •Use Warm, Inclusive, and Slightly Aspirational Language: Make customers feel like they are discovering something special and becoming part of a welcoming "communiTEA." Phrases like "your perfect matcha" achieve this.
• •Maintain a Visually Cohesive and Modern Aesthetic: Ensure that the language used in copy complements the clean, vibrant, and high-quality visuals used on the website and social media.
• •Be Genuinely Engaging and Responsive: Encourage interaction, answer questions thoughtfully, and show appreciation for customer feedback and user-generated content. This reinforces the friendly and customer-centric values.

Social Perception

Trusted Source for Authentic Matcha, High-Quality & Premium (Yet Accessible), Modern & Lifestyle-Oriented, Community-Focused & Relatable, Positive Sentiment

Copy Examples

• •Instagram Post (Image: Beautifully prepared matcha latte): Your daily moment of zen, authentically Japanese. ✨ Our Uji matcha isn't just a drink; it's a ritual, a burst of calm energy, a taste of tradition. Curious about the art of matcha? Ask us anything! #mmmatcha #RealMatcha #UjiJapan #YourPerfectMatcha #HealthyHabits
• •Facebook Ad (Targeting coffee drinkers): Tired of the coffee jitters and crash? 🤔 Discover the smooth, sustained energy of mmmatcha. Sourced directly from Kyoto's famed Uji region, it’s the mindful boost your day needs. Make the switch to a healthier, vibrant morning. [Link to shop] #MatchaVsCoffee #SustainedEnergy #AuthenticJapaneseMatcha #mmmatchaUA
• •Website Homepage Banner: From Uji, With Love. For Ukraine. 🇺🇦 Experience the true taste of Japanese matcha. Hand-picked, stone-ground, and delivered weekly. This is mmmatcha – your journey to authentic tea starts here. [Shop Now Button]
• •Email Newsletter Subject: Unlock the Secrets of Ceremonial Matcha (+ A Little Treat For You!) Body Snippet: Ever wondered what makes ceremonial grade matcha so special? At mmmatcha, we believe in sharing not just the finest tea, but the stories and traditions behind it. Learn more on our latest blog post and enjoy 10% off your next Uji treasure with code MATCHAJOY. [Link to Blog] [Link to Shop]
• •Product Description (for a premium matcha variant): Elevate Your Senses: The [Product Name] Experience. Cultivated in the historic tea fields of Uji, Kyoto, this is matcha in its purest form. Expect a vibrant green hue, a rich, creamy texture, and a complex, umami-forward flavour with sweet undertones. Perfect for the discerning matcha drinker or those seeking an exceptional ceremonial experience. Taste the mmmatcha difference. [Learn more about its origin] #CeremonialMatcha #UjiPremium #mmmatchaQuality