Brand Tone

Professional, product-focused, informative, expert, direct, straightforward, technical, and aspirational.

Brand Values

• •Quality
• •Variety and Specialization
• •Expertise
• •Value

Best Practices

• •Lead with Professionalism: Always use clear, precise, and confident language. Avoid overly casual slang to maintain the expert tone. Emphasize technical benefits and product quality.
• •Focus on the Solution: Frame product descriptions around the problems they solve or the results they help achieve (e.g., "for a durable, long-lasting finish," "to easily cover imperfections").
• •Maintain a Consistent Voice Across Platforms: While the format may change (e.g., visual-heavy on Instagram, more detailed on the website), the core tone should remain professional and informative.
• •Use High-Quality Visuals to Support Text: Pair strong copy with professional-looking images and videos of finished projects or products in use. This reinforces the brand's commitment to quality.
• •Address Customer Concerns Proactively: In marketing copy, subtly address potential pain points mentioned in reviews. For example, by highlighting "fast and reliable shipping" or "dedicated customer support," you can build trust and manage expectations.

Social Perception

MM Farben is perceived as a valuable resource for a wide range of high-quality paints and renovation materials, often at competitive prices. However, there is a divided perception due to reported issues with customer service and logistics, leading to a sense of unreliability for some customers despite strong product offerings.

Copy Examples

• •Professional Quality for Every Project. Discover over 3,000 paints, wallpapers, and tools for a flawless finish.
• •Achieve a perfect, streak-free wall with setta Platinum Plus Matt paint. Its superior coverage means less work for a more beautiful result. Swipe to see the before and after! #MMFarben #WallPaint #HomeRenovation #DIYProjects
• •Craftsmen, we’ve got you covered. Get reliable, high-quality materials from brands you trust, delivered to your workshop. Stock up on Remmers epoxy and setta paints today. #ProfessionalPainters #CraftsmenSupplies #QualityPaints
• •Breathe easy with our eco-friendly wall paint. Low in emissions and odors, it provides excellent coverage and a durable finish, making it the perfect choice for a healthy and beautiful home. Ideal for bedrooms and children's rooms.
• •Your Next Project Starts Here | New Arrivals & Top Offers