Brand Tone

Passionate, authentic, and wellness-focused. Friendly and approachable, yet authoritative on health benefits. Uses evocative and slightly playful language, consistently positive and energetic, inspiring a healthier lifestyle.

Brand Values

• •Natural & Organic
• •Artisanal Craftsmanship
• •Health & Vitality
• •Sustainability & Anti-Waste
• •Authenticity & Transparency

Best Practices

• •Lead with Passion: Always communicate from the perspective of the passionate creators. Use words that convey excitement, energy, and love for nature and the ingredients.
• •Embrace Playfulness: Don't be afraid to use the quirky and memorable product names to your advantage. The tone can be fun and energetic, especially on platforms like TikTok and Instagram.
• •Educate, Don't Just Sell: Frame content around the benefits and the "why" behind the products. Explain the value of cold-pressing, the properties of ginger, or the importance of organic farming. This builds authority and trust.
• •Tell the Story: Continuously weave the brand's origin story and values into your communication. Remind your audience that there are real people with a real mission behind the brand.
• •Stay Authentic and Transparent: Use genuine customer reviews, share behind-the-scenes content, and be honest about your processes, including the use of "ugly" fruit. This reinforces the brand's core values and builds a loyal community.

Social Perception

Mme Green is perceived very positively. Customers view the brand as trustworthy and effective, praising product quality, taste, and tangible health benefits. The public and media regard them as an innovative, ethical, and authentic player committed to local, sustainable, and healthy production.

Copy Examples

• •Unleash Your Inner Dragon. Tired of artificial energy spikes and subsequent crashes? Our Pipi du Dragon is the fuel you've been searching for. Crafted in Normandy from cold-pressed organic ginger, turmeric, and lemon, it’s a pure, potent shot of vitality. Feel the natural power. #MmeGreen #PipiDuDragon #NaturalEnergy #OrganicBoost
• •This is not your average juice. At Mme Green, we believe in the power of nature. That's why we create delicious, living food products from organic fruits and spices. From our energizing Pipi du Dragon to our 100% fruit Biobecs, discover a world of flavor that’s good for you and the planet. Ready for a taste of authenticity?
• •The Healthiest Treat You'll Ever Love. Say goodbye to sugary snacks and hello to Biobecs! These delicious fruit strips are made from 100% organic, dehydrated fruit—and nothing else. We even use "ugly" fruits to combat food waste. It’s the perfect, guilt-free snack for kids and adults alike. Healthy, tasty, and responsible.
• •Beautiful on the Inside: Our Love for Imperfect Fruits. In a world obsessed with perfection, we see beauty in the imperfect. At Mme Green, we proudly use "ugly" or declassified organic fruits in our products. Why? Because flavor and nutrients aren’t just skin deep. This commitment allows us to create the vibrant tastes you love while fighting food waste, one delicious bottle at a time.
• •My morning coffee could never. That Pipi du Dragon kick! 🔥 100% organic, 0% artificial. #PipiDuDragon #MorningRoutine #EnergyBoost #MadeInFrance #HealthyLiving