Brand Tone

functional, straightforward, and value-oriented

Brand Values

• •Quality
• •Value
• •Practicality
• •Reliability

Best Practices

• •Lead with the Benefit: Start your copy by highlighting the primary functional advantage for the customer (e.g., 'Stay cool and dry,' 'Built for durability').
• •Use Simple, Direct Language: Avoid jargon and overly aspirational fashion language. Keep sentences clear, concise, and focused on the product's practical qualities.
• •Emphasize Value: Consistently mention the combination of high quality and affordable pricing. Words like 'value,' 'smart price,' and 'affordable' should be staples in the brand vocabulary.
• •Be Specific with Features: Instead of just saying a shirt is 'high-quality,' list the tangible features that make it so, such as 'polyester/spandex blend,' 'UPF 50 protection,' or 'moisture-wicking.'
• •Maintain a Consistent Voice Across Platforms: Whether on an eBay listing, a Facebook post, or the main website, the tone should remain straightforward and trustworthy. This builds confidence in a brand that is primarily defined by its product's reliability rather than a complex brand story.

Social Perception

The public perception of New Logix Apparel appears limited but positive among those who have purchased its products. It is viewed as a provider of affordable and functional activewear. There is little to no mainstream brand narrative or widespread recognition. The brand is perceived more as a product line or a private label under a larger marketing company rather than a standalone, trend-setting fashion entity. This perception is reinforced by the parent company's website, which frames apparel as one of several business services offered.

Copy Examples

• •Engineered for your workout, designed for your life. Our Performance Tee features breathable, moisture-wicking fabric with UPF 50 protection to keep you cool and covered. Get the quality you need at a price you'll love. Ready for anything.
• •Stop overpaying for activewear. The New Logix Performance Tee delivers premium features—like a lightweight poly-spandex blend and a comfortable athletic fit—without the premium price tag. Shop now and feel the difference.
• •The only active tee you'll need. Crafted from a durable and soft blended fabric, this shirt is built to handle gym sessions, morning runs, and casual weekends. Features: Regular Fit, Breathable Material, Solid Pattern. A practical addition to any wardrobe.
• •Subject: Quality Gear, Smarter Price. At New Logix, we believe you shouldn't have to choose between performance and affordability. Our latest collection of activewear is here to prove it. Discover durable, comfortable gear that works as hard as you do.
• •Focus on your goals, not on your gear. Our performance apparel is made to move with you. #NewLogixApparel #Activewear #Fitness #Value #Performance