Brand Tone

Artisanal & Passionate, Warm & Inviting, Authentic & Personal, Slightly Aspirational yet Accessible, Story-Driven

Brand Values

• •Quality & Craftsmanship
• •Sustainability
• •Support for Small Businesses & Artisans
• •Personalization & Uniqueness
• •Creating Experiences & Memories
• •Heritage & Storytelling
• •Southern Hospitality/Roots (for the hat-making aspect)

Best Practices

• •Embrace Storytelling: Always look for the narrative. Whether it's the origin of a product, the artisan behind it, or how it enhances life, weaving a story makes the copy engaging and aligned with the brand’s personal feel.
• •Focus on \"Quality\" and \"Craftsmanship\": Use descriptive language that highlights the make, materials, and the care that goes into each item. Words like \"handcrafted,\" \"small-batch,\" \"artisanal,\" \"thoughtfully curated\" reinforce these values.
• •Maintain a Warm and Personal Voice: Write as if you're speaking to a friend or a valued member of your community. Use \"you\" and \"we\" to create a connection. Share the founders' passion.
• •Connect to the \"Life Well Lived\" Philosophy: Frame products and experiences not just as items to own but as contributions to a more meaningful, beautiful, and intentional lifestyle.
• •Be Authentic and Transparent: Share the real stories, including the people and processes behind the brand. If it's about supporting other small businesses, name them. If it's about sustainability, explain how. This builds trust and resonates with the brand’s perceived authenticity.

Social Perception

Highly Positive for Custom Hats, Curated & High Quality, Trustworthy & Authentic, Community-Focused, Destination Worthy

Copy Examples

• •Golden hour in a jar. Our latest small-batch honey is a testament to the quiet work of bees and the dedicated local apiarist who tends them. Drizzle it over your morning toast or stir into tea for a sweet reminder of nature's simple gifts. #MLProvisions #LifeWellLived #ArtisanalHoney
• •More than a hat, it’s your story. Crafted by hand, inspired by you. Let’s create a piece that speaks to your journey, a companion for all the adventures ahead. Book your personal design consultation today. [Link] #MLProvisionsHats #CustomMade #WearYourStory
• •Elevate the everyday. This handcrafted ceramic pitcher, with its unique glaze and timeless form, isn’t just for serving; it’s for celebrating moments, big and small. Discover goods curated for a life well lived. #MLHome #Craftsmanship #CuratedLiving
• •From our hands to your home, every piece at ML Provisions is chosen with intention. We believe in quality that lasts, in stories that unfold, and in the beauty of a life lived thoughtfully. What does a 'life well lived' mean to you? Share with us below! #MLProvisions #QualityGoods #IntentionalLiving
• •Email subject line for new apparel: New Arrivals: Wearable stories for your everyday. Body snippet: Our latest collection of apparel has arrived, blending timeless style with the enduring quality you expect from ML Provisions. Each piece is designed to be more than just clothing – it’s a comfortable expression of your unique path. Explore the collection and find your new favorite. [Link]