Brand Tone

Warm, Authentic, Community-Oriented, Vibrant, Lively, Friendly and Approachable.

Brand Values

• •Authenticity: Commitment to genuine Latin American flavours and traditional cooking methods.
• •Quality: Focus on "quality ingredients."
• •Community: Striving to be a gathering place and to share Latin American culture with the Toronto community.
• •Tradition: Honouring "traditional recipes" passed down through generations.
• •Customer Experience: Aiming to provide a "warm, inviting atmosphere" and good service.

Best Practices

• •Embrace Bilingualism (English/Spanish): Continue to use both languages where appropriate, especially on social media, to reflect authenticity and connect with the diverse community. This reinforces the "community hub" and "authentic" values.
• •Use Warm and Inclusive Language: Employ inviting words and phrases (e.g., "welcome," "your community," "join us," "discover," "experience," "¡Hola!"). Avoid overly formal or technical jargon.
• •Highlight Authenticity and Tradition: Regularly incorporate words like "authentic," "traditional," "homemade," "real flavours," and "generation-tested recipes" to emphasize the core value of providing genuine Latin American culinary experiences.
• •Focus on Sensory Details and Passion: Describe the food and market atmosphere using vivid, sensory language (e.g., "vibrant colours," "delicious aromas," "mouth-watering," "passionately prepared"). This conveys the brand's enthusiasm and the quality of its offerings.
• •Maintain a Friendly and Community-Centric Voice: Engage with the audience through questions, encourage sharing experiences, and highlight community connections or events. This reinforces the perception of El Te MKT as more than just a store, but a welcoming space.

Social Perception

Positive Association with Latin American Culture, Hub for Latin Flavours, Engaging and Visually Appealing, Community Focused

Copy Examples

• •Instagram Post (Image: Colorful display of fresh empanadas): "Taste the tradition! 🥟 Our empanadas are handmade daily with love and the authentic flavours of Latin America. Which one is your favourite? Come grab yours at El Te MKT – your little piece of home, right here in Toronto! #LatinFlavour #TorontoEats #Handmade #ElTeMKT"
• •Facebook Ad (targeting users interested in Latin American cuisine): "Missing those home-cooked Latin meals? 🥘✨ Let El Te MKT bring the warmth and authenticity of Latin America to your table. From fresh ingredients in our Mercadito to delicious ready-to-eat meals from Our Cocina, we've got your cravings covered. Visit us on St Clair West or order online! [Link to website] #AuthenticLatinFood #TorontoFoodies #CommunityKitchen"
• •Website Banner (Homepage): "El Te MKT: Your Vibrant Latin Market & Kitchen in Toronto. Discover authentic flavours, quality ingredients, and a warm community welcome. ¡Bienvenidos!"
• •Instagram Story (Video: Quick tour of the market, showing fresh produce and friendly staff): "¡Hola Toronto! 👋 Come explore the vibrant sights and smells of Latin America at El Te MKT today! Fresh produce, delicious treats, and always a friendly face. See you soon at 675 St Clair Ave W! #LatinMarket #Toronto #FreshAndAuthentic"
• •Email Newsletter Subject Line: "Savour the Flavours of Home 🇨🇴🇲🇽🇵🇪 Your Weekly Dose of Latin Goodness from El Te MKT!"(Body snippet): "This week at El Te MKT, we're celebrating the rich culinary heritage of [mention specific region/dish]. Come by and experience [special offer/new product]..."