Brand Tone

Enthusiastic and Passionate, Knowledgeable and Technical, Approachable and Supportive, Community-Focused, Direct and Honest

Brand Values

• •Performance
• •Quality
• •Affordability/Value for Money
• •Customization and Flexibility
• •Customer Support and Community
• •Innovation and Continuous Development
• •Passion for Driving/Motorsport

Best Practices

• •Embrace the Enthusiasm: Let genuine passion for performance, driving, and the cars themselves shine through in all communications. Use dynamic language and convey excitement.
• •Be a Knowledgeable Guide: Provide clear, accurate, and detailed information about products and processes. Share expertise willingly, positioning the brand as a trusted authority in the kit car space.
• •Prioritize Approachability and Support: Even when discussing technical details, maintain a friendly, helpful, and encouraging tone. Emphasize that support is readily available for builders of all experience levels.
• •Foster Community Spirit: Actively encourage and showcase the community around the brand. Use "we" and "us" to include customers, and share their stories and builds.
• •Stay Authentic and Direct: Be straightforward about what the cars offer – the performance, the build experience, and the value. Avoid excessive jargon where simpler terms suffice, ensuring clarity for a broader audience while still respecting the technically savvy.

Social Perception

Positive for Current Iteration, Engaging and Transparent (Online), Providers of Exciting, Customizable Cars, Good Value, Supportive Community, Historical Issues (Pre-Current Ownership), Specialist/Niche Appeal

Copy Examples

• •Headline: Unleash Your Inner Engineer. Build the Thrill. Body: At MK Sportscars, we don't just build cars; we craft experiences. Get hands-on with our precision-engineered kits and create a lightweight hero that's uniquely yours. Affordable performance and a passionate community await. Start your MK Indy journey today! Call to Action: Explore Our Kits.
• •Headline: Track Day Domination. Road Trip Bliss. The MK RX-5 Does Both. Body: Why choose? Our Mazda MX-5 based RX-5 delivers heart-pounding agility on the circuit and surprising comfort for those unforgettable open-road adventures. Quality components, endless customization, and pure driving joy. Call to Action: Discover the RX-5.
• •Headline: More Power. Less Weight. Pure Adrenaline. Body: Inspired by the Lotus Seven philosophy, MK Sportscars are engineered for one thing: raw driving pleasure. From screaming bike engines to potent car powerplants, experience the unmatched thrill-to-cost ratio that defines us. Call to Action: Feel the Performance.
• •Headline: Join the MK Family. We're With You, Every Bolt of the Way. Body: Building your dream car is a journey, and at MK Sportscars, you're never alone. Our expert team offers unparalleled support, and our vibrant community is ready to share tips and triumphs. Call to Action: Connect with Us.
• •Headline: The Weekend Is Calling. Answer It in an MK Sportscar. Body: Stop dreaming, start building (or driving!). Whether it's a fully built masterpiece or a rewarding kit project, an MK Sportscar turns every drive into an event. Experience modern classics, built with passion. Call to Action: Find Your MK.