Brand Tone

Informative & Educational, Supportive & Empowering, Youthful & Trendy, Direct & Sales-Oriented, Community-Focused

Brand Values

• •Health & Wellbeing
• •Customer Empowerment & Choice
• •Quality & Reliability
• •Innovation
• •Responsibility
• •Community

Best Practices

• •Know Your Platform, Adapt Your Dialect
• •Prioritize "Healthier Alternative" Messaging (with Disclaimers)
• •Embrace Community Language (where appropriate)
• •Balance Empowerment with Education
• •Visually Reinforce Tone

Social Perception

Positive for Users, Youth Appeal & Recreational Use (TikTok Context), Alternative to Smoking/Vaping, Concerns about Nicotine Products

Copy Examples

• •Breathe Easier, Live Fuller. Make the switch to a smoke-free life with MKPodPlug's premium nicotine pouches. Your journey to a healthier you starts here.
• •Squad rolling up with their fave lip pillows! 🔥 Which flavour is your ultimate #upperdecky? Tag your #snoozetok crew! #mkpodplug #nicotinepouches #fyp
• •🚀 Next Day Delivery on Your Nicotine Pouch Faves! Plus, 15% Off Inside!
• •Join the #MKPodPlugMovement! We're more than just pouches; we're a community committed to better choices. Share your story of switching! #smokelessfuture #healthierlifestyle #nicotinepouchesUK
• •New to nicotine pouches? Our Beginner Range offers a smooth start. Clearly labelled strengths, refreshing flavours, and all tobacco-free. Find your perfect fit and say goodbye to smoke for good.