Brand Tone

Practical & Solution-Oriented, Accessible & Value-Driven, Enthusiastic & Engaging (on TikTok), Customer-Focused & Reassuring

Brand Values

• •Quality
• •Convenience
• •Customer Satisfaction
• •Innovation/Problem-Solving
• •Value

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., practical, helpful, enthusiastic, value-conscious), including dos and don'ts and example phrases. Share this with anyone creating content.
• •Focus on Customer Benefits & Solutions: Consistently frame product descriptions and marketing copy around how the items solve a problem or improve the customer's life, rather than just listing features. Use "you" and "your" to speak directly to the customer.
• •Maintain Clarity and Simplicity: Given the wide range of products, ensure language is easy to understand, avoids jargon, and gets straight to the point. This aligns with the "convenience" value.
• •Adapt Tone to the Platform, but Keep Core Values Consistent: While TikTok copy can be more playful and emoji-filled, and website copy slightly more formal, the underlying message of quality, value, and problem-solving should remain evident across all channels.
• •Review and Iterate Based on Feedback: Monitor customer reviews (especially if the Walmart store is connected) and social media comments. If there's a disconnect between the intended tone/values and customer perception, adjust messaging and, importantly, address the underlying operational issues if needed.

Social Perception

Generally positive, highlighting product quality and value on-site. Moderate engagement on TikTok. Mixed perception on external review platforms (like Walmart.com) if 'Must Have Goods LLC' is the same entity, indicating potential issues with order fulfillment and product quality. Positive customer service mention on Shopify App Store.

Copy Examples

• •Homepage Banner: "Your Everyday Upgraded! Discover innovative essentials and smart solutions at prices you'll love. Shop MustHaveGoods – Quality, Convenience, Guaranteed."
• •Product Ad (e.g., for a kitchen gadget): "Tired of [common kitchen problem]? Our [Product Name] makes [task] simpler and faster, so you can enjoy more of what matters. Smarten up your kitchen today! #MustHaveGadget #KitchenHacks"
• •Email Subject Line: "💡 Solve It & Save! Must-Have Deals Inside + Free Shipping!"
• •Social Media Post (TikTok/Instagram): "Level up your daily routine! ✨ From clever home organizers to the latest tech accessories, find your next MustHaveGood right here. What problem can we help you solve today? 👇 #SmartLiving #ProblemSolved #GadgetGoals"
• •"About Us" Snippet: "At MustHaveGoods, we're not just selling products; we're delivering solutions. We handpick innovative items that simplify your life, offer great value, and bring a little extra ease to your day. Because everyone deserves to have what they need."