Brand Tone

Welcoming and Inclusive, Community-Oriented, Informative and Educational, Compassionate and Supportive, Respectful and Spiritual

Brand Values

• •Community Cohesion
• •Faith and Worship
• •Education
• •Charity and Social Action
• •Openness and Dialogue
• •Development and Growth

Best Practices

• •Emphasize "Welcome" and "Community": Consistently use inclusive language that invites participation and highlights the mosque's role as a hub for everyone in Peterborough, regardless of faith.
• •Show, Don't Just Tell, Compassion: Regularly share stories and updates (with permission) from charitable initiatives like iCare to demonstrate the real-world impact of the mosque's values.
• •Maintain an Open Dialogue: Encourage questions and interactions on social media and in communications, reinforcing the "open-door" policy and commitment to education and understanding.
• •Be Respectful and Clear: Ensure all communications are respectful of Islamic principles while also being easily understandable to a diverse audience, avoiding jargon where possible or explaining it clearly.
• •Highlight Collaboration: Showcase partnerships with other community organizations, local government, and interfaith groups to reinforce the message of unity and collective effort.

Social Perception

Positive and Respected, Hub of Community Support, Bridge Builder, Spiritually Significant

Copy Examples

• •Discover, Discuss, Connect. Join us for our Community Open Day at Masjid Khadijah & Islamic Centre. A warm welcome awaits everyone – explore the mosque, ask questions, and learn more about your Muslim neighbours. Building a stronger Peterborough, together. #MKCICOpenToAll
• •Your Zakat can light up a life in Peterborough. Support the iCare Food Hub at Masjid Khadijah. Together, we ensure no family faces hardship alone. Donate today and make a difference in your community. [Link] #SupportLocalMKCIC
• •Be the change in Peterborough. Masjid Khadijah & Islamic Centre offers diverse volunteer opportunities, from youth activities to community support. All backgrounds welcome to help us build a more vibrant community. Get involved! #MKCICCommunity
• •Curious about Islam? Masjid Khadijah offers regular introductory sessions in a friendly, open environment. Explore the teachings, ask your questions, and foster understanding. Knowledge builds bridges. Find out more on our website. #LearnWithMKCIC
• •Masjid Khadijah & Islamic Centre: More than a mosque. We are a place of prayer, a centre for learning, a hub for charity, and a home for the Peterborough community. Open hearts, open doors. Visit us at mkhuh.org. #YourCommunityMosque