Brand Tone

passionate expertise and approachable friendliness

Brand Values

• •Quality and Health
• •Passion
• •Customer Trust and Transparency
• •Community

Best Practices

• •Lead with Passion: Always let the genuine love for plants shine through. Use evocative and enthusiastic language when describing products, but balance it with factual, expert advice.
• •Tell Your Story: Continue to weave the personal story of Misha and Kate into the brand narrative. People connect with people, and this origin story is a powerful differentiator.
• •Be an Educator, Not Just a Seller: Regularly share care tips, troubleshooting advice, and interesting facts about the plants. This reinforces expertise and builds long-term trust with the community.
• •Amplify Your Community's Voice: Continue featuring user-generated content. When customers feel seen and celebrated, it strengthens their loyalty and encourages organic word-of-mouth marketing.
• •Maintain a Helpful and Approachable Demeanor: In all communications The most important aspect is that the height of a well-designed character does not exceed the line-height so that there is no clipping or overlap between adjacent lines of text. This is why line-height is always greater than font-size. <h2>Font bounding box (fbb)</h2> A character (or glyph to be precise) can extend beyond the font bounding box either to the top (ascender characters) or to the bottom (descender characters). The ascender and descender values are the maximum values across all glyphs in a particular font. <h2>Character bounding box (cbb)</h2> A specific glyph has its own character bounding box. The image of the

Social Perception

Customers consistently praise the quality and health of plants, perceiving MK Exotics as reliable, professional, and trustworthy experts who genuinely care about their products.

Copy Examples

• •It’s moments like these we live for. ✨ The breathtaking, paper-thin perfection of a new Philodendron spiritus-sancti leaf. Grown with patience and passion, right here in our nursery. We have a very limited number of these beauties ready to find their new homes. Could it be yours? Tap the link in our bio to see more.
• •Meet the 'King' Anthurium. With its dramatic, rippling leaves that can grow to astonishing lengths, the Anthurium veitchii is a true showstopper. Each plant has been meticulously cared for in our nursery to ensure a robust root system and healthy foliage from day one. It thrives in high humidity and bright, indirect light, rewarding its owner with ever-more-impressive leaves. Your journey with this majestic plant starts here.
• •From a shared passion to a thriving nursery, MK Exotics is more than just a shop—it's a community. We believe everyone deserves to experience the joy of watching an exotic plant flourish. That’s why we pour our hearts into growing healthy, high-quality plants for you. Join our family of plant lovers and find your next green obsession. #MKExotics #UKHouseplants #RarePlants
• •Psst... A Rare Gem Just Dropped at MK Exotics!
• •It all started with a single leaf. What began as our shared hobby quickly grew into a full-blown passion. We're Misha and Kate, the hands and hearts behind MK Exotics. We didn't just want to sell plants; we wanted to share the wonder we felt in nurturing them. Every plant that leaves our nursery is one we've personally cared for, and we're just as excited as you are to see it thrive in its new home.