Brand Tone

Authentic, Health-Conscious, and Welcoming.

Brand Values

• •Health
• •Quality Craftsmanship
• •Family

Best Practices

• •Lead with the "Why": Always connect the product back to the core mission of creating safer, non-toxic home fragrances. Start with the problem (harsh chemicals in other candles) and present your product as the solution.
• •Use "We" and "Our": Emphasize the human element. Phrases like "We are two sisters," "Our personal favorite," or "We hand-pour every candle" reinforce the small, family-run business identity and build trust.
• •Highlight the "Handcrafted" Aspect: Consistently use terms like "hand-poured," "artisanal," and "small batch" to differentiate from mass-market competitors and justify premium quality.
• •Engage Your Community: When posting on social media, ask questions, respond to comments personally, and share content from local events. This reinforces the welcoming, community-centric value.
• •Be Descriptive and Evocative: Instead of just listing scent notes, describe the feeling or memory the scent evokes, just as seen in the descriptions for Rosemary Sage or Lavender Driftwood. This connects with customers on an emotional level.

Social Perception

Positive and Appreciative.

Copy Examples

• •Unwind without the worry. Our new Lavender Driftwood candle is hand-poured with 100% natural soy wax, blending timeless floral notes with earthy cypress and amber. It’s your moment of peace, made with ingredients you can trust. #MKCandles #CleanBurning
• •Come say hello, Lancaster! We’re at the [Market Name] this weekend with all your favorite scents. We love meeting the community that inspires us to keep pouring. See you there! #MKCandlesLancaster #ShopSmallPA
• •Illuminate Your Home. Our Spring/Summer Collection is here to bring warmth and renewal into your space. Each candle is hand-poured by us, for you. Discover scents that feel like sunshine.
• •Breathe easy. At MK Candles, we started our business because we believe what you breathe is as important as what you eat. That's why we only use non-toxic coconut soy wax and chemical-free fragrances. Make the switch to a safer scent.
• •A burst of pure joy! Our Citrus Bloom candle is a radiant mix of neroli, tangerine, and bergamot. Hand-poured and full of life, it's the perfect way to brighten your home and your mood, naturally.