Brand Tone

Sophisticated, Educational, and Passionate

Brand Values

• •Curation & Quality
• •Education & Appreciation
• •Partnership & Collaboration
• •Discovery
• •Expertise

Best Practices

• •Lead with the Story: Always start with the origin, the winemaker, or the unique characteristic of the wine. Use evocative language to transport the reader to the vineyard. This reinforces the value of curation and passion.
• •Use Sensory and Evocative Language: Instead of just listing facts, describe the experience. Use words like "velvety," "crisp," "sun-drenched," "aromatic," and "robust" to appeal to the senses and reflect the premium nature of the products.
• •Maintain an Educational Tone: Frame content to provide value beyond the sale. Whether it's a food pairing suggestion, a definition of a wine term, or a fact about a region, every piece of copy should aim to inform the audience, reinforcing the brand's expertise.
• •Emphasize Exclusivity and Curation: Consistently use terms like "curated," "boutique," "hand-selected," and "limited edition" to reinforce the brand s core value proposition of offering a specialized, high-quality portfolio.
• •Adapt for B2B vs. B2C: While the core tone remains the same, tailor the call-to-action. For consumers (B2C), focus on the experience and enjoyment ("Discover," "Experience," "Taste"). For business partners (B2B), focus on partnership and value ("Elevate your menu," "Partner with us," "Consult our experts").

Social Perception

While direct public reviews are limited, the brand is perceived as a specialist and a professional B2B distributor. Its association with premium wines and collaborations with established F&B partners lends it credibility and a high-end image. To its partners, it is likely seen as a reliable supplier of quality, curated wines. For its direct online customers, it is perceived as a source for premium and boutique wines that may not be available elsewhere, backed by educational content to help them make informed choices. The company is in an "evolving stage," actively working to expand its market presence and build customer relationships.

Copy Examples

• •From the sun-drenched hills of Abruzzo, straight to your cellar. The Passofino Pecorino by Feudi Bizantini is more than a white wine; it s a story of Italian artistry. Experience crisp notes of green apple and a hint of almond perfect for your next seafood dinner. Discover the curated difference. #MJWines #ItalianWine #Pecorino #Singapore
• •Join us for an unforgettable evening of discovery. MJ Wines is proud to partner with [Restaurant Name] for an exclusive wine tasting dinner. Explore five curated wines from the New World, each expertly paired with a dish crafted by Chef [Chef's Name]. Seats are limited. Book your journey through the link in our bio. #WineTasting #SGEvents #FineDining #WinePairing
• •Elevate Your Wine List. At MJ Wines, we don't just distribute; we partner. Our curated portfolio of boutique wines from across the globe is selected to delight your guests and enhance your menu. Contact our Business Development team for a consultation. #WineDistributor #HORECA #SingaporeFNB #Sommelier
• •Ever wondered what makes a DOCG wine different from an IGT? Our latest article breaks down the Italian wine classification system, empowering you to choose your next bottle with confidence. Read now and deepen your appreciation for the craft. #WineEducation #ItalianWine #Vino #WineLover
• •A bold expression of Montepulciano. The IL Rabdomante is the flagship of the Feudi Bizantini collection, offering a complex bouquet of cherry jam, tobacco, and cocoa. Full-bodied with velvety tannins, it s a wine for special occasions and thoughtful conversations. Add this masterpiece to your collection.