Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authoritative, Personal & Approachable, Appreciative & Grateful, Modern & Innovative, Trustworthy & Transparent

Brand Values

• •Preservation of History & Legacy
• •Authenticity & Quality
• •Passion for Vintage
• •Customer Connection & Service
• •Integrity & Expertise
• •Storytelling
• •Community Focus

Best Practices

• •Lead with Passion and Story: Every piece has a history. Infuse copy with the excitement of discovery and the narrative behind the eras and styles. Use evocative language that transports the reader.
• •Educate and Empower: Share your gemological knowledge. Explain terms, highlight unique features of different periods, and offer styling tips. This builds authority and engages customers who are eager to learn.
• •Maintain a Personal, Sisterly Voice: Even as the team grows, retain the founding spirit of two sisters sharing their love for vintage. Use "we" and a friendly, approachable tone in communications.
• •Emphasize Authenticity and Trust: Clearly communicate the authentication process and expertise behind each piece. Use phrases that reassure customers of the quality and genuineness of the jewelry.
• •Foster Community and Connection: Encourage interaction (e.g., #MyMaejeanJewel), respond warmly to comments and reviews, and make customers feel like part of the MJV family who appreciate the art of vintage.

Social Perception

Highly Trusted, Experts in Vintage Jewelry, Passionate Curators, Engaging & Educational, Customer-Focused, Beautiful & High-Quality Products, A Go-To for Unique Finds

Copy Examples

• •Headline (Website/Social Media): More Than Jewelry, It's a Piece of History. Discover Your Timeless Treasure at MJV.
• •Product Description Snippet (Art Deco Ring): Step back into the Roaring Twenties with this authenticated Art Deco masterpiece. Our GIA-certified gemologists have meticulously verified its stunning geometric design and period-correct gemstones, ensuring you're not just wearing a ring, but a chapter from a vibrant past. Let its story become part of yours.
• •Instagram Caption (Showcasing a new Victorian locket): Imagine the secrets this Victorian locket has held! 🗝️ Founded by two sisters with a passion for uncovering history's hidden gems, we believe every piece has a soul. This beauty is ready for its next chapter. Could it be with you? ✨ #MyMaejeanJewel #VintageLocket #AntiqueJewelry #StoryInEveryPiece
• •Email Subject Line (for a sale or new arrivals): Unlock History: Freshly Unearthed Vintage Jewels Await You at Maejean Vintage!
• •About Us Snippet (Website): At Maejean Vintage, we're more than just gemologists – we're storykeepers. Founded by sisters Laura Mae & Amanda Jean, our mission is to rescue and rehome exquisite antique and vintage jewelry, ensuring these timeless heirlooms are cherished for generations to come. Each piece is hand-selected and authenticated with love and expertise, right here in our Lancaster studio.