Brand Tone

Friendly and Approachable, Helpful and Informative, Reliable and Trustworthy, Customer-Focused, Enthusiastic and Passionate, Proudly Canadian

Brand Values

• •Customer Relationship: Valuing customers like family and aiming for long-term beneficial relationships over simple transactions.
• •Trust: Actively working to earn and maintain customer trust at every level.
• •Service Excellence: Providing fast, efficient service, quick and safe shipping, and striving to exceed expectations.
• •Quality: Ensuring products meet customer needs and expectations, as suggested by positive reviews and their detailed product offerings.
• •Education and Support: Offering information and answering customer questions to enhance their experience and knowledge.
• •Accessibility: Providing a wide range of products for various needs within the cannabis community, from producers to individual consumers.

Best Practices

• •Embrace the "Family" Ethos: Always write as if you're talking to a knowledgeable friend or a valued member of your community. Use welcoming and inclusive language.
• •Prioritize Helpfulness: Frame copy around solving customer problems or enhancing their experience. Offer tips, answer potential questions proactively within the copy, and make it easy to seek further assistance.
• •Be Genuinely Enthusiastic: Let your passion for the cannabis industry and its culture shine through. Use positive and engaging language, but avoid hype or unsubstantiated claims.
• •Maintain Reliability: Ensure all information (product details, shipping info, promotions) is accurate and clearly communicated. This builds trust, which is a core value.
• •Stay Connected to Canadian Roots (Subtly): Where appropriate, a nod to being a Canadian company can resonate well, as indicated by customer feedback. This can be through occasional references or a general sense of grounded, friendly professionalism.

Social Perception

Positive Customer Service, Good Product Value, Reliable Supplier, Canadian Identity as a Plus, Niche Focus

Copy Examples

• •Your journey, our supplies. From seed to session, M.J. Supply Co. is here to elevate your cannabis experience. Explore Canada's favourite accessories and packaging – we're practically family! #MJSupplyCo #CannabisCommunity #ProudlyCanadian
• •Keep your flower fresh and your brand strong! Our premium Mylar bags offer the ultimate protection and discretion. Perfect for producers and connoisseurs alike who value quality. Got questions on sizing? We're always here to help! #FreshnessSealed #CannabisPackaging
• •Curious about concentrates? 🤔 Dive deep into the universe of extracts with our latest guide! We break down the what, why, and how, so you can explore with confidence. Link in bio – let's learn together! #CannabisEducation #Concentrates101 #MJSupplyKnows
• •Hey [Customer Name], just like a good friend, we wanted to share some exciting new arrivals we think you'll love! Plus, a friendly reminder that our team is always ready to help you find the perfect gear. Thanks for being part of the M.J. Supply Co. family! #YourTrustedSupplier
• •Rolling into the weekend like... 🔥 What's your go-to setup? Show us your essentials! Tag @mjsupply_co. P.S. Need to restock? Enjoy fast, discreet shipping across Canada. #RollingEssentials #WeekendVibes