Brand Tone

welcoming, aspirational, and commercial

Brand Values

• •Quality & Style
• •Uniqueness & Variety
• •Customer-Centric Service
• •Entrepreneurial Passion

Best Practices

• •Create a "We Are / We Are Not" Chart: Define the brand voice clearly. For example: *We are:* Unique, Passionate, Stylish, Welcoming. *We are not:* Minimalist, Corporate, Generic. Use this as a guide for all communications.
• •Unify the Brand Story: The "Bohemian" name is evocative. Lean into it by using storytelling. Connect the eclectic product range (from ethnic jewelry to modern fragrances) under the theme of a global, "bohemian" collection of treasures imported for the discerning customer.
• •Segment Your Messaging: Use the "Bohemian Jewels" brand for jewelry and ethnic-inspired items. Create a separate sub-brand or collection name like "MJ's Imports" or "MJ's Curated Luxuries" for designer fragrances and mainstream accessories to avoid brand confusion.
• •Adopt a Consistent Vocabulary: Regularly use words that reinforce your brand values, such as "curated," "unique," "hand-selected," "sanctuary," "elegant," and "statement piece" across your website, product descriptions, and social media.
• •Professionalize Social Media Handles: Consolidate social media accounts under a consistent, professional handle (e.g., @MJsBohemianJewels or @MJsBohemianImports) to build brand recognition and create a clear distinction between the founder's personal profile and the business entity.

Social Perception

The public perception is likely that of a small, founder-led business with a diverse and eclectic product mix. Customers are likely drawn to the variety, from unique jewelry finds to recognized fragrance brands. There are no significant online reviews or press mentions to indicate a wider market reputation at this time.

Copy Examples

• •Beyond trends, there is timelessness. Our Silver Stone Pearl Studs are crafted not just to be worn, but to be a part of your story. Embrace your unique elegance. ✨ #MJsBohemianJewels #UniqueStyle #ElegantPieces
• •From handcrafted jewels to curated fragrances, discover pieces that celebrate you. Your journey to unique style starts here.
• •Make a statement without saying a word. The Blue Bling $10K Rectangle Clutch is where bold design meets sophisticated glamour. Perfect for evenings when you want to shine, this accessory isn't just a handbag—it's the centerpiece of your outfit.
• •Inside: New Arrivals for Your Sanctuary & Style
• •Tired of the same old accessories? MJs Bohemian Jewels brings you a curated world of unique jewelry, stylish handbags, and luxury fragrances. Find that perfect piece that feels like it was made just for you. Shop our collection today!