Brand Tone

Youthful & Trendy, Friendly & Approachable, Empowering, Down-to-Earth (for the country range), Enthusiastic & Positive

Brand Values

• •Customer Focus
• •Empowerment
• •Affordability & Style
• •Uniqueness
• •Passion & Hard Work
• •Family & Community (for the country aspect)
• •Versatility/Adaptability (implied)

Best Practices

• •Define Your Core Audience(s) and Speak Their Language
• •Weave in Brand Values Naturally
• •Maintain a Consistent Emoji Palette (where appropriate)
• •Develop a "Brand Voice Guide" Snippet
• •Be Authentic and Human

Social Perception

Online Boutique Customers: Likely perceive MJ Clothing as a source for current, affordable women's fashion, with an empowering and friendly image. Country Range/Local Customers (NSW): Likely see it as a local, family-run business providing practical, comfortable clothing suited to a rural lifestyle.

Copy Examples

• •Stop scrolling! ✋ Your new obsession just landed. The 'Sunset Dreams' Maxi Dress is here to make you feel like the queen you are. 👑 Effortlessly chic, endlessly comfortable. Tap to shop & radiate confidence! ✨ #MJClothing #NewCollection #ConfidentInMJ #StyleForHer
• •Tired of the same old styles? MJ Clothing brings you fresh, affordable fits that let YOUR personality shine! ✨ From weekend vibes to everyday glam, we’ve got you covered. Founded with a passion for making women feel amazing. Discover your new fave look today! Shop Now: [Link to website] #MJClothingAU #EmpowerInspireRadiate #AffordableFashion
• •🎉 You deserve this! 🎉 Up to 30% OFF our most-loved styles at MJ Clothing! (Email Body Snippet): Hey gorgeous! Ready for a style refresh that won't break the bank? At MJ Clothing, we believe feeling fabulous should be for everyone. That's why we're giving you an exclusive chance to grab your favourite pieces... because you're amazing, and so is your style! Shop the sale now and let your confidence bloom. 🌸
• •Country heart, stylish soul! ❤️ Whether you're out on the farm or cozying up by the fire, our [Item Name] has you covered. P.S. Did you know our Singleton store also does custom embroidery for your local business? Pop in or DM us! #MJCountry #HunterValleyFashion #SupportLocalMJ #MJClothingCustom
• •MJ CLOTHING: Dress like you mean it. ✨ Affordable, stylish pieces designed to empower and inspire. Find your unique look today.