Brand Tone

Authentic, Evocative, and Respectful

Brand Values

• •Tradition & Heritage
• •Authentic Craftsmanship
• •Cultural Connection
• •Quality and Uniqueness
• •Storytelling

Best Practices

• •Lead with the Story, Not the Specs: Always begin product descriptions with the origin, the artisan, or the tradition behind the item. Technical details like dimensions and materials should follow, not lead.
• •Use Sensory & Evocative Language: Employ words that engage the senses and transport the imagination. Use phrases like "sun-drenched clay," "intricately woven," "earthy tones," "vibrant patterns," and "scent of cedarwood" to create an immersive experience.
• •Champion the Artisan: Whenever possible, refer to the creators. Use terms like "master artisans," "family workshops," and "women's cooperatives" to reinforce authenticity and the human element behind the products.
• •Educate the Customer: Briefly explain the cultural significance of an item. For example, explain the meaning of certain Berber symbols or the history of Tamegroute pottery. This adds intellectual and emotional value beyond the physical object.
• •Maintain Tone Everywhere: Ensure this authentic, respectful, and evocative tone is consistent across all brand communications—from the website and product descriptions to future social media posts, email newsletters, packaging inserts, and customer service responses.

Social Perception

Largely a "blank slate" externally due to low visibility and absence of third-party reviews, meaning no established reputation. Internally, on its website, it is perceived as a premium, niche, culturally rich, trustworthy, and expert curator of fine, authentic crafts.

Copy Examples

• •This is more than a rug; it is a story woven in wool. Each symbol carries the legacy of Berber artisans, bringing generations of ancestral tradition from the Atlas Mountains directly to your floor.
• •Shaped and painted by hand in Fes, this ceramic bowl is where modern dining meets Moroccan heritage. Serve your favorite meals in a true piece of functional art, knowing no two are ever exactly alike.
• •Escape the ordinary. At MJ BAZAR, we journey to the heart of North Africa to bring you authentic, handmade treasures that tell a tale. Discover the soul of craftsmanship.
• •Crafted from ethically sourced leather and stitched by artisans in Marrakech, our pouf is an invitation to relax. It's a timeless piece that adds a touch of warm, bohemian elegance to any space.
• •A timeless treasure from the heart of Morocco