Brand Tone

friendly, passionate, and community-oriented

Brand Values

• •Handmade Craftsmanship
• •Nostalgia and Vintage Aesthetics
• •Individuality and Self-Expression
• •Community and Inclusivity
• •Support for Small Businesses

Best Practices

• •Embrace "Kitten Love": Consistently use warm, affectionate, and enthusiastic language. Phrases like "with kitten love," "hello lovely," or "for our gorgeous kittens" reinforce the brand's friendly and personal nature.
• •Highlight the "Handmade" Aspect: Always emphasize that the products are handmade, using terms like "handcrafted," "made with love," and "studio-made." This communicates quality, care, and uniqueness.
• •Use Community-Centric Language: Refer to customers as part of a community (e.g., "Kittens That Are Smitten"). Encourage user-generated content by asking them to tag the brand in their photos, fostering a sense of belonging.
• •Stay True to the Vintage Vernacular: Incorporate words and phrases that resonate with the pin-up, rockabilly, and vintage subcultures, such as "bombshell," "retro flair," "rockin'," and "glamour."
• •Maintain a Personal Creator Story: Continue to mention 'Von' as the creator behind the brand. This personal touch builds trust and differentiates Mizsmittenkitten from larger, impersonal companies.

Social Perception

Mizsmittenkitten is highly regarded within its niche. It is frequently mentioned in blogs and social media posts by pin-up enthusiasts and models as a favorite and trusted source for accessories. The brand is seen as an authentic and integral part of the Australian Kustom Kulture scene. The handmade aspect is a significant draw for customers, and the brand has built a reputation for quality and unique designs. Customers appear to connect with the brand on a personal level, appreciating the "kitten love" that goes into each product.

Copy Examples

• •Unleash your inner bombshell! 🌹 Our handmade ruby red hair flowers are crafted with love to add that perfect touch of vintage glamour to any look. Ready to turn heads? Tap to shop! #mizsmittenkitten #pinupstyle #handmadejewelry #rockabillyfashion #vintagelove
• •Tired of mass-produced accessories? At Mizsmittenkitten, every piece is handmade with passion by Von in our Aussie studio. 💖 From sparkling Lucy Luxxe earrings to vibrant flower crowns, find the unique accessory that tells your story. Shop our new arrivals!
• •Say 'Aloha' to your new favorite accessory! This hand-poured resin tiki brooch is bursting with tropical charm and a dash of retro flair. Perfect for your next luau or to simply bring a bit of sunshine to your day. Handcrafted with kitten love, just for you.
• •For the love of vintage. ✨ Explore our eclectic collection of handmade hair accessories and jewelry, designed for the modern-day pin-up. Free shipping on orders over $100.
• •Hey, Smitten Kitten! 💌 Did you see what's new? We've just dropped a fresh batch of our best-selling do-rags, perfect for adding that finishing touch to your rockabilly look. Plus, get a sneak peek at our upcoming Halloween collection! Thanks for supporting handmade.