Brand Tone

sentimental, intimate, and sincere

Brand Values

• •Connection
• •Personalization & Uniqueness
• •Quality & Timelessness
• •Meaning & Sentiment

Best Practices

• •Lead with Emotion: Always start with the feeling, not the feature. Instead of "Our necklaces are 18k gold plated," try "A golden reminder of your most precious moments."
• •Use Storytelling Language: Use words like "story," "journey," "memory," "moment," and "connection" to frame the product's purpose.
• •Focus on "You" and "Your": Make the copy about the customer's life and relationships. Use direct, personal language (e.g., "Your story," "Your personal companion").
• •Highlight the "Why" Behind the Gift: Emphasize the act of giving and the meaning it conveys. The product is a tool for expressing love, gratitude, or remembrance.
• •Maintain a Gentle and Sincere Voice: Avoid overly promotional language, exclamation points, and urgent "buy now" calls to action. The tone should be consistently warm, reassuring, and heartfelt, reflecting the intimate nature of the products.

Social Perception

Mizodia is perceived as a specialized retailer for meaningful and high-quality personalized gifts. Customers view the brand as a source for creating unique keepsakes that commemorate important relationships and moments. The focus on fingerprints and other deeply personal engravings gives the brand an intimate and trusted reputation. The public perception is that of a thoughtful and emotionally resonant company, ideal for anyone looking to give a gift with a deep personal touch.

Copy Examples

• •Keep Their Touch Close. Always. Your love story is one-of-a-kind. Our custom fingerprint necklaces are a timeless way to hold a piece of your partner with you, wherever you go. Crafted with love to last a lifetime, just like your bond. Discover the most personal gift you'll ever give. Create Your Symbol of Love.
• •On-screen text: "All you need is a photo of their paw print..." (shows photo) "...to create a memory you can hold forever." (shows the final engraved necklace). Caption: They leave paw prints on our hearts. Now you can wear them everywhere you go. ❤️ #mizodia #petlove #dogmom #catlover #personalizedjewelry #keepsake
• •Subject: A Gift as Unique as Her Handwriting. Body: This Mother's Day, give a gift that speaks volumes. Transform her handwritten name, a child's drawing, or a simple "I love you" into a beautiful piece of jewelry she'll cherish forever. More than an accessory, it's a memory made wearable. CTA: Personalize Her Gift.
• •Title: The Celestial Story of You: Personalized Zodiac Necklace Description: Written in the stars, and worn by you. Our Zodiac Necklace is more than an accessory; it's a celebration of your unique cosmic identity. Engraved with your constellation, it’s a daily reminder of the magic that makes you, you. A perfect, personal gift for the astrology lover in your life.
• •Image: A beautifully shot image of two matching friendship bracelets. Text: Who holds a special place in your heart? Poll: "My Best Friend" vs. "My Soulmate" (Follow-up slide): "Whoever it is, celebrate them. Our personalized bracelets connect you, no matter the distance. Tap to see more."