Brand Tone

playful, friendly, and whimsical

Brand Values

• •Creativity and Originality
• •Fun and Joy
• •Community and Connection
• •Quality

Best Practices

• •Embrace the Characters: Consistently incorporate the brand's characters into your copy. Use their personalities and catchphrases to add a unique flavor to your messaging.
• •Keep it Playful: Use lighthearted and fun language. Don't be afraid to use humor and whimsy in your product descriptions, social media posts, and customer interactions.
• •Foster a Sense of Community: Address your audience as part of the "miyoart family." Encourage user-generated content featuring your products and characters.
• •Maintain a Consistent Visual Identity: Ensure that your visuals, including product photography and social media graphics, align with the playful and creative tone of the brand.
• •Tell Stories: Use storytelling to introduce new products and connect with your audience on an emotional level. Share the inspiration behind your designs and the ongoing adventures of your characters.

Social Perception

The public perception of miyoart is that of a charming and creative small business. Customers are likely drawn to the unique artwork and the personalities of the characters. The brand is perceived as a source of cute and high-quality stationery and lifestyle products. The character-based storytelling helps to create a memorable and endearing brand image that stands out in a competitive market.

Copy Examples

• •Meet the newest members of the Pooch Posse! From Chalupa's latest fashion statement to Thor's nap-time adventures, these stickers are ready to bring some personality to your world.
• •Bon-E has declared that shopping is life, and we couldn't agree more! Get your fashion fix with our latest collection of tees and totes.
• •A little something to make you smile...
• •Perfect for jotting down your brilliant ideas, or just doodling your day away. Ben-E gives it two shakas up!
• •Tired of boring stationery? Let miyoart's quirky characters and vibrant designs brighten up your desk and your day!