Brand Tone

Elegant, accessible, and subtly sophisticated. It balances luxury with practicality, emphasizing quality and sustainability without being ostentatious.

Brand Values

• •Quality Craftsmanship
• •Modern Elegance
• •Sustainability/Eco-consciousness
• •Customer-centricity
• •Mindful

Best Practices

• •Highlight values subtly: Instead of just stating "we are sustainable," show it: "Crafted with recycled silver, because we believe in beauty that gives back."
• •Tailor the sophistication and specific appeals of your language to resonate with the "modern woman" Miyiya targets.
• •Maintain consistency across all channels: Ensure that the tone used on the website, Instagram, Pinterest, Twitter, and any advertisements feels like it's coming from the same brand personality.
• •Include "do's and don'ts" for language, preferred vocabulary, and sentence structure.
• •Show, don't tell: use storytelling to show your values instead of explicitly stating them.

Social Perception

Miyiya wants to be perceived as a brand that offers high-quality, elegant jewelry that is also accessible and sustainable. They aim to appeal to the modern woman who values both style and ethical considerations.

Copy Examples

• •Timeless Elegance, Everyday Shine.
• •Elegant jewelry for the modern woman.
• •Durable, beautiful, and uniquely yours.
• •Explore our curated gift guide.
• •Crafted with recycled silver, because we believe in beauty that gives back.