Brand Tone

Youthful, Trendy, Style-Focused, Quality-Conscious

Brand Values

• •Style over Brand
• •Quality Dedication
• •Self-Manufacturing/Uniqueness
• •Customer Focus
• •Cultural Relevance

Best Practices

• •Know Your Audience Deeply: Continuously research and understand the language, slang (if appropriate), aspirations, and platforms your target demographic (young, style-conscious individuals likely interested in Asian fashion trends) uses. This ensures the tone resonates authentically.
• •Develop a Core Messaging Guide: Create a document outlining key brand phrases (e.g., "It's not about brand, It's about style!", "#MadebyMiyako"), a list of "do" and "don't" words, and the desired emotional response you want to evoke (e.g., confident, stylish, happy).
• •Prioritize "Style" and Individuality: Consistently weave in messaging that empowers customers to express their personal style, emphasizing that Miyako Style provides the tools (clothing) for that expression.
• •Highlight Quality (Subtly but Consistently): While the tone is youthful and trendy, reinforce the "premium quality" aspect in product descriptions or "About Us" sections to build trust and justify purchases, aligning with their stated dedication.
• •Be Visual and Engaging, Especially on Social Media: Use emojis relevant to the young demographic, ask questions to encourage interaction, and keep captions concise and impactful, mirroring the style seen on their current TikTok. Ensure the copy complements the visual nature of fashion.

Social Perception

Niche Appeal, Positive (within its small sphere), Limited Online Footprint

Copy Examples

• •Instagram/TikTok Post Caption: "Obsessed with this look? 🔥 Our #MadebyMiyako [Product Name] is all about that main character energy. Style it your way & tag us! ✨ #MiyakoStyle #KoreanFashion #OOTDInspo #PremiumQualityFashion"
• •Website Homepage Banner: "Your Style Destination. ✨ Discover the latest trends, #MadebyMiyako just for you. Quality you can feel, styles you'll love. Shop New Arrivals!"
• •Product Description Snippet (for a dress): "Turn heads in the [Dress Name]! This isn't just a dress, it's a mood. Crafted with #premiumquality fabric for that perfect fit and feel. It's not about the brand, it's all about *your* style. Rock it, girl!"
• •Email Subject Line (for a new collection): "👑 Fresh Drops! Your Next Fave Outfit is Here | Miyako Style"
• •Promotional Copy: "Why fit in when you were #MadebyMiyako to stand out? 😉 Explore unique pieces designed with passion and an eye for style. Level up your wardrobe today!"