Brand Tone

Nurturing, Passionate, and Mindful; friendly, approachable, educational, encouraging, tranquil, zen-like, modern, and enthusiastic.

Brand Values

• •Sustainability and Environmental Responsibility
• •Knowledge and Empowerment
• •Passion and Principle
• •Connection and Well-being
• •Innovation

Best Practices

• •Lead with Passion: Always start from a place of genuine love for plants and nature. Use evocative and sensory language to describe the beauty and experience of owning plants.
• •Educate and Empower: Frame your copy to be helpful. Instead of just selling a product, offer a solution or a piece of wisdom that helps the customer become a more confident plant parent.
• •Incorporate the "Zen" Element: Use words associated with peace, mindfulness, and tranquility. Connect the act of gardening to well-being and finding balance in life.
• •Be Transparent About Sustainability: Consistently mention your eco-friendly practices. This reinforces your core values and appeals to conscious consumers. Talk about your biodegradable materials, recycled packaging, and sustainable growing methods.
• •Tell Your Story: Weave the founder's mission and the "Why" behind the brand into your content. This personal touch builds a stronger emotional connection and differentiates you from larger, impersonal retailers.

Social Perception

Trustworthy, high-quality, passionate, knowledgeable partner, authentic, dedicated, and community-oriented small business.

Copy Examples

• •Welcome the sublime. Our latest collection of Alocasia isn't just a plant, it's a living sculpture. Grown with passion and shipped with care, it's ready to bring a touch of the exotic to your sanctuary. Cultivate your calm.
• •Artistry meets nature. Our 3D-printed Geodesic Planter is designed in-house and crafted from biodegradable materials. It’s more than a pot; it's a statement of sustainable style for your green companion.
• •From our garden to yours, with love and good vibrations. 🌱 Each plant is nurtured with a balance of principle and passion, so you can just focus on the joy of watching it grow. What new leaf is unfurling in your home today?
• •Ready to grow your oasis? Our mission is to help you connect with nature, one beautiful plant at a time. Explore our new arrivals and find the perfect green friend to bring peace and tranquility into your space.
• •Miyagi's Garden: Where Principle and Passion Converge. Discover sustainably grown plants and innovative 3D-printed décor to create your serene nature oasis.