Brand Tone

Authentic, Traditional, and Warm

Brand Values

• •Quality and Freshness
• •Cultural Heritage
• •Customer-Centricity
• •Accessibility

Best Practices

• •Lead with Heritage: Always anchor the product in its cultural context. Use words like "heritage," "traditional," "generational," and "authentic" to reinforce the brand's primary value. Mention specific regions like Odisha or South India to build authority.
• •Use Sensory and Emotive Language: Describe the snacks in a way that evokes taste, texture, and emotion. Use words like "crunchy," "flaky," "melt-in-your-mouth," "aromatic," "cherished," and "comfort" to create a more vivid and appealing picture for the customer.
• •Connect with Occasions: Frame products around specific moments and occasions. The "evening chai," "monsoon favorite," and "festival celebrations" are highly relatable scenarios for the target audience and create a direct use-case for the products.
• •Maintain a Warm and Personal Voice: Write as if you are sharing a beloved family recipe. Use "we" and "our" to create a connection with the customer. Phrases like "From our home to yours" or "handcrafted with love" reinforce the "homemade" feel and build trust.
• •Educate and Tell Stories: Use the blog and social media to share the stories behind the snacks. Explain the cultural significance of certain sweets, the origin of a recipe, or the traditional methods used. This adds value beyond the product itself and deepens the customer's appreciation and connection to the brand.

Social Perception

The public perception of MixtureBox is largely positive, centering on authenticity and taste. Customers highly rate the authentic Odia sweets and snacks, good taste, and freshness. The brand is also appreciated for its variety and reliable local and online presence, with little to no negative feedback.

Copy Examples

• •Taste the tradition in every crunch. ✨ Our Cuttack Mixture is handcrafted with the same love and authentic spices that have been cherished in Odisha for generations. Perfect for your evening chai. Link in bio to bring home a taste of heritage.
• •From Our Home to Yours: Authentic South Indian Sweets & Savouries. Freshly made, traditionally prepared. Discover the flavors you’ve been missing.
• •Missing the timeless taste of Khaja? Now you can indulge without the guilt. Introducing our new Sugar-Free Khaja, offering the same crispy, flaky perfection you love. Because we believe everyone deserves a taste of tradition.
• •Experience pure indulgence with our Ghee Khaja. Each piece is a flaky, melt-in-your-mouth masterpiece, crafted with pure ghee and layered to perfection. This is more than a sweet; it’s a tribute to the rich culinary arts of our homeland.
• •Light up your celebrations with the authentic taste of home. This Diwali, share a box of MixtureBox’s traditional sweets and savouries with your loved ones. Handcrafted, fresh, and filled with memories. Order your celebration box today!