Brand Tone

Artisanal & Handcrafted, Quality-Conscious, Accessible Luxury, Sensory & Evocative, Natural & Eco-Aware, Warm & Inviting

Brand Values

• •Quality Craftsmanship
• •Natural Ingredients
• •Customer Experience
• •Environmental Responsibility
• •Value
• •Heritage/Authenticity

Best Practices

• •Emphasize "Handmade" and "Small Batch": Consistently weave these terms into product descriptions, social media posts, and website copy. This reinforces the artisanal quality and care put into each item (e.g., "Lovingly hand-mixed in small batches," "Our artisanal process ensures...").
• •Focus on Sensory Language: Use evocative words that appeal to the senses, particularly smell, touch, and emotion. Describe how the fragrances make one *feel* or what memories they might evoke (e.g., "a comforting embrace of vanilla," "uplifting citrus notes to awaken your senses," "transport yourself to a tranquil garden").
• •Highlight Eco-Friendliness and Natural Ingredients: Regularly mention the use of soy wax, environmentally sensitive practices, and quality ingredients. This appeals to conscious consumers (e.g., "Crafted with 100% natural soy wax," "Our commitment to eco-friendly ingredients means...").
• •Maintain an Accessible Luxury Voice: Combine descriptions of high quality and luxuriousness with the idea of good value and attainability. Avoid overly exclusive or unapproachable language (e.g., "Experience everyday luxury," "Indulge in premium scents without the premium price tag").
• •Tell the Story (Subtly or Directly): Reference the brand's heritage, the mother-daughter founding, and the Kansas City roots where appropriate. This adds authenticity and a personal touch (e.g., "Continuing a tradition of quality since 2000," "From our Kansas City workshop to your home...").

Social Perception

Positive Scent Association, Handmade Appeal, Local Connection (Kansas City), Reliable Quality, Giftable

Copy Examples

• •Headline: Hand-Mixed Radiance. Crafted in Small Batches, Just For You. Body: Discover Mixture: where luxurious fragrances meet artisanal care. Each candle, soap, and lotion is lovingly hand-poured in our Kansas City workshop, blending the finest environmentally sensitive ingredients to transform your home and nurture your senses. Elevate your everyday.
• •Headline: Stir a Memory. Create a Mood. Simply Relax. Body: That's the essence of Mixture. Our unique scents are designed to do more than just fragrance your space—they transport you. Made with eco-friendly soy wax and the richest aromas, find the Mixture fragrance that tells your story.
• •Headline: The Art of Home, Infused with Nature's Best. Body: From our signature Salt & Sage to the calming embrace of lavender, Mixture brings you home and bath + body essentials that are as kind to the planet as they are to your skin. Experience the luxury of handmade quality, at a value you'll love.
• •Headline: More Than a Scent. It's a Mixture Moment. Body: Since 2000, our mother-daughter duo has been passionate about creating high-quality, beautifully scented products. From our hands to your home, feel the difference that small-batch care and unique, captivating fragrances make.
• •Headline: Your Sanctuary, Scented by Mixture. Body: Unwind with our range of bath soaks, envelop yourself in fragrant lotions, or let our hand-poured soy candles cast a warm glow. At Mixture, we believe in the power of scent to soothe, uplift, and refresh. Consciously crafted, delightfully aromatic.