Brand Tone

enthusiastic, playful, and friendly; informal and approachable

Brand Values

• •Surprise & Discovery
• •Variety & Abundance
• •Fun & Joy
• •Community & Shared Experience

Best Practices

• •Use Energetic and Positive Language: Always opt for vibrant words. Use terms like "surprise," "discover," "adventure," "joy," and "party." Use exclamation points strategically to convey genuine excitement.
• •Embrace Informality: Write as if you're talking to a friend. Use contractions (e.g., "you're," "it's") and a conversational style. Avoid overly formal or corporate language.
• •Focus on the Experience: Highlight the feeling of unboxing and discovery, not just the technical details of the product. The copy should sell the emotion of the surprise.
• •Encourage Interaction: Ask questions in your social media captions and emails to invite conversation. Prompt users to share their own experiences, photos, and videos, reinforcing the community value.
• •Be Youthful but Clear: While the tone is playful, ensure the core message is always easy to understand. Clearly state what the customer gets (e.g., "100+ different candies," "750g bag") to manage expectations and build trust.

Social Perception

The public perceives MIXTIK SHOP as a fun and trustworthy source for novelty candy boxes. Customers see it as a "TikTok famous" brand, which adds a layer of trendiness and social proof. The unboxing experience is central to its appeal, making it a highly "shareable" product online. The brand is perceived as being directly engaged with its community, particularly on TikTok, which fosters a positive and interactive image.

Copy Examples

• •Tired of the Same Old Snacks? Unleash a Surprise Party in Every Bag! Over 100 Different Candies Waiting for You.
• •That moment when your MIXTIK SURPRISE arrives! 🤩 Get ready to taste the rainbow... and the sour, the sweet, the chewy, and the unexpected! What's the craziest candy you've found in your bag? #mixtikshop #candychallenge #unboxing
• •Warning: may cause extreme happiness! Our Kremtik Surprise Doypack is stuffed with more than 100 unique treats, weighing approximately 750g. From classic gummies to exotic flavors you've never tried, each bag is a new adventure. Perfect for sharing with friends... or keeping all to yourself (we won't tell!).
• •Your Weekly Dose of Fun Has Arrived!
• •Don't just buy candy, unbox an experience! ✨ See why everyone on TikTok is obsessed with our Kremtik Surprise. Tap 'Shop Now' to get your hands on 100+ different kinds of sweet, sour, and surprising treats!